Campaign Management Salesforce CRM - Digital Marketing Manager

What success looks like in this role:

• This role will focus primarily on data, reporting and analytics, and campaign operations (such as SF campaign creation and campaign related automation).
• Develop program-specific strategies, marketing plans, and goals that align with our overall objectives.
• Your strategic mindset will be crucial in driving consumer engagement and achieving marketing success.
• Manages execution across all channels / vehicles, including website, social media, paid media, email and related marketing including creating Salesforce Campaigns.
• Utilizes analytics to assess metrics, gain insight and evaluate performance against key performance indicators (KPIs) and provide insights to stakeholders.
• Oversees the development and production of new programs / initiatives for all channels.
• Maintains awareness of digital, social media and related trends, developments, and best practices.
• Recommends and drives methods and tactics to engage customers with digital channels.
• Reports on performance by channel, strategic imperatives and campaigns, including targeting strategy, and proactively provides improvement recommendations.
• Prepares ad hoc marketing reporting as needed.

You will be successful in this role if you have:

• BA/BS degree and 6-8 years relevant experience OR equivalent combination of education and experience
• At least 2 years' experience with Salesforce
• At least 2 years' experience in an analytical role