Business Executive II

About Junglee Games:

With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker.

Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee s mission is to build entertainment for millions of people around the world and connect them through games.

Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

Job overview:

As our Marketing Executive II, you would own complete responsibility for engaging, retaining, and reactivating users acquired on the app. You would be responsible for creating and optimising multichannel campaigns across different user segments to drive long-term revenue growth and app engagement.

Requirements

• Analyze user behavior to create micro-segments for personalized engagement

• Develop and execute engagement, retention, and reactivation campaign strategies, including but not limited to push notifications, in-app messages, WhatsApp, RCS, and SMS campaigns to maximize user retention and LTV

• Handling the execution of GTM strategies for different product features like loyalty, tournaments, leaderboards, seasonal promotions, etc

• Performance tracking and reporting of KPIs for campaigns, including conducting A/B tests to optimize messaging, creatives, and timing for campaigns, and generating actionable insights for continuous optimization to create best-in-class user engagement

• Collaboration with product, communications, design, and marketing teams to develop compelling communications strategies

• Staying updated with industry trends, competitor strategies, and emerging channels for app engagement

Qualifications

• Bachelor s degree in Marketing, Business, or a related field

• 3-5 years of experience in user engagement, CRM, or campaign management for mobile apps, preferably in gaming or real money gaming industry

• Hands-on experience with CRM tools (e. g. , MoEngage, Clevertap, Webengage etc) and analytics platforms (e. g. , Google Analytics, Mixpanel, Branch etc).

• Strong understanding of user behavior metrics and engagement strategies.

• Excellent communication, organizational, and analytical skills.

What Junglee Games offers for this role:

• Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.

• Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.

• In-depth understanding of the gaming ecosystem.

• Competitive compensation and incentives.

• Excellent work environment, great culture, and global exposure.

Be a part of Junglee Games to:

• Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes.

• Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.

• Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.

• Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead.

• Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.

• Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more.

Know more about us

• Explore the world of Junglee Games through our website, www. jungleegames. com .

• Get a glimpse of what Life at Junglee Games looks like on LinkedIn .

• Here is a quick snippet of the Junglee Games Offsite 24

• Liked what you saw so far Be A Junglee