Business Development & Marketing Officer

We are looking for a dynamic and result-oriented Business Development & Marketing Officer with a proven track record in the overseas education industry. The ideal candidate should have at least 2 years of relevant experience in student recruitment, business tie-ups, and marketing strategies for overseas education services. This role requires strong networking, communication, and promotional skills to expand our market presence and achieve enrollment targets.

Key Responsibilities

• Develop and implement business development strategies to increase student enrollments and partnerships.
• Identify, establish, and maintain relationships with sub-agents, universities, and other stakeholders.
• Plan and execute marketing campaigns (online & offline) to promote overseas education services.
• Organize and participate in education fairs, seminars, and promotional events.
• Conduct market research to identify new opportunities, competitor activities, and emerging trends.
• Generate leads through various marketing channels and follow up effectively to convert into admissions.
• Collaborate with the counseling and operations teams to ensure smooth student recruitment processes.
• Monitor and report on sales and marketing performance against set targets.
• Manage promotional content for digital platforms, including social media, email campaigns, and advertisements.
• Ensure all promotional activities align with company brand standards and compliance policies.

Requirements

• Minimum 2 years of experience in Business Development/Marketing within the overseas education industry.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Strong knowledge of overseas education markets and student recruitment practices.
• Excellent communication, presentation, and negotiation skills.
• Proven ability to generate leads and achieve targets.
• Proficiency in digital marketing tools and strategies.
• Willingness to travel for business meetings, events, and tie-ups.

Preferred Skills

• Existing network of sub-agents and institutional partners.
• Creative mindset with the ability to develop engaging marketing campaigns.
• Strong organizational and time management skills.
• Ability to work independently as well as in a team.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• Business development: 2 years (Required)

Language:

• English (Required)
• Hindi (Required)

Work Location: In person