Business Development Referral Market
Annexure
Name of the Position:
HEAD Business Development Referral Marketing
Position Reports to:
Department:
Business Development/ Marketing
Category:
Mid - Senior Management
Travel Requirements:
80%
Location:
Hyderabad
Internal Stakeholders
External Stakeholders
Chief Operating Officer
Operations Lead
Graphic Designer
Medical Director
Doctors
Nursing
Finance
Corporate & Government Clients
Insurance Companies
Community Clubs, Public Groups
External Doctors, Clinics, Hospitals and Diagnostic Centers
Social Media Experts
Patients
Key Responsibilities:
A. Sales Planning and budget management
Own and meet/exceed monthly, quarterly and annual revenue targets for the hospital in line with the budget
Develop and drive business through various Referral Sources including but not limited to Doctors , Clinics, Hospitals, Outreach Centers, RMPs and any other channels suitable and appropriate to RIVEA business requirements.
Develop and execute strategic plan to achieve revenue targets and to expand the company s customer base.
Build and maintain strong, long-lasting customer relationships; partner with customers to understand their business needs and objectives.
Effectively communicate the value proposition through proposals and presentations.
Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts.
Responsible for significant and tangible client impact from all engagements.
Seeks out and identifies new revenue opportunities at existing and potential clients.
Representing company and networking in various conferences, and business events to attract more and more clients leading to tangible and commercial impact.
Play s a lead/supporting role in proposal development ensuring actionable, on-target and timely proposals are provided to clients.
B. Driving Brands Market Share
Develop and drive marketing communication programs to build the brand equity and propagate brand awareness
Deep down analysis of business performance data (Revenue, Footfall, KPIs) and develop and implement unique market share growth strategy in line with the budget
Work with the Doctors / Clinical and Non-Clinical Teams in the execution of RIVEA s brand and content strategy - defines brand strategy and sets overall brand targets.
Plan and lead all promotional events and traditional or digital campaigns to facilitate organizational success.
Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
Organize marketing events, analyze/monitor overall brands equity and market share.
Participate in strategic meetings with marketing vendors & partners, KOLs, Influencers /Brand Ambassadors / Partners to negotiate commercial conditions (brand awareness, social media, e-commerce, animations and various market activities)
C. Becoming a reliable Business Support Function
Monitor business performance and brand KPIs
Share a monthly recap on marketing plans ROI highlighting achievements and areas for improvement. Prepare Best Practices recap.
Ensure competitive intelligence.
Participate in the area events and support in the organization: brand/ specialty launch, CMEs/ Seminars, Congresses etc.)
D. KPI:
Vertical based revenue budget and achievement, service wise number of clients / sales volumes, footfall, expenditure in line with the budgets, Employee Development, Market development, campaign execution and performance, social media performance, marketing plan execution and performance, client account acquisition, market share