Business Development Manager - LTH Model

Key Responsibilities:

A. Sales Planning and Budget Management

• Own and meet/exceed monthly, quarterly, and annual revenue targets in line with budgets.
• Develop business through referral sources including doctors, clinics, hospitals, RMPs, and other channels relevant to RIVEA.
• Create and execute strategic plans to achieve revenue targets and expand customer base.
• Build and maintain strong, long-term customer relationships by understanding business needs.
• Present value propositions effectively through proposals and presentations.
• Identify new revenue opportunities at existing and potential clients.
• Represent the company at conferences, business events, and networking forums.
• Lead/support proposal development ensuring timely and actionable client submissions.

B. Driving Brand Market Share

• Develop and execute marketing communication programs to build brand equity and awareness.
• Analyze business performance data (revenue, footfall, KPIs) and implement strategies for market share growth.
• Work with clinical and non-clinical teams to execute brand and content strategies.
• Plan and lead promotional events and campaigns (traditional and digital).
• Use marketing analytics to gather insights (social media, web analytics, rankings).
• Participate in strategic meetings with marketing vendors, partners, KOLs, and influencers for brand-building initiatives.

C. Business Support Function

• Monitor business performance and brand KPIs.
• Share monthly recaps on marketing plan ROI highlighting achievements and improvement areas.
• Conduct competitive intelligence and market analysis.
• Support organizational events such as brand/specialty launches, CMEs, seminars, and congresses.

D. KPI Metrics

• Revenue achievement per vertical and service line
• Number of clients / sales volumes
• Footfall and expenditure management in line with budgets
• Employee development and market development
• Campaign execution and performance
• Social media performance
• Marketing plan implementation and outcomes
• Client acquisition and market share growth

Qualifications & Experience:

• Graduate or MBA in Business, Marketing, or related field.
• 4 6years of experience in business development, referral marketing, or sales, preferably in healthcare or related sectors.
• Proven experience in achieving revenue targets, market expansion, and brand-building.
• Strong analytical skills with ability to interpret market and performance data.