Business Development Manager

As a Marketing Manager at Durofills, your role involves leading direct marketing efforts across retail tile outlets in India. Your responsibilities include strategic planning, retail marketing execution, team leadership, coordination with sales and branding, as well as reporting and analysis. Key Responsibilities: - Develop and implement direct marketing strategies to increase brand penetration in retail tile shops. - Design region-specific marketing plans aligned with sales goals. - Plan trade promotions, dealer engagement programs, and in-store branding campaigns. - Oversee direct marketing activities like retailer visits, product demos, training sessions, and promotional events. - Ensure product visibility and brand consistency in all retail outlets. - Assess retailer needs and gather market feedback for optimizing marketing efforts. - Recruit, train, and lead a team of field marketing executives. - Set performance KPIs for marketing staff, monitor execution, and mentor the team for building strong retailer relationships. - Work closely with the sales team to align marketing efforts with sales targets. - Coordinate with the branding team for designing and distributing marketing materials. - Manage promotional budgets for effective resource utilization. - Track and report on marketing activities, outlet coverage, and campaign effectiveness. - Analyze competition and market trends to inform marketing strategy. - Provide regular performance reports and insights to management. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or related field. - Proven experience in B2B marketing and retail marketing strategies. - Strong leadership and team management skills. - Excellent communication and interpersonal abilities. - Analytical mindset for reporting and analyzing marketing performance. Please note that the above job description is subject to change based on the evolving needs of the company.,