About the Role
As a Business Development Manager (BDM) at Coditas, your core mission is to accelerate the sales pipeline by systematically building and maintaining a high-quality, validated prospect database aligned with Coditas Ideal Customer Profile (ICP).
You will research target accounts, extract verified contact details of key decision-makers and influencers, and enrich each record with meaningful firmographic and technographic insights. By segmenting prospects by fit and readiness and leveraging tools like LinkedIn Sales Navigator, ZoomInfo, Crunchbase, Apollo and CRM you will deliver prioritized prospect lists that enable the Account Executive to engage the right accounts.
In addition to data preparation, you will maintain CRM hygiene under the guidance of SDRs and AEs, ensuring all records remain accurate, up-to-date, and properly organized.
As the guardian of prospect pipeline quality , you play a pivotal role in helping the sales team work efficiently and effectively accelerating meaningful conversations and driving conversions. This is a hands-on, detail-driven role for someone who thrives on research, data precision, and contributing to a collaborative, high-performing sales process.
What s in It for You
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Full-Stack Data Ownership: Control the entire prospecting workflow your segmentation logic, enrichment rigor, and list hygiene drive the first spark of every deal.
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Work with Elite Sellers: Partner & learn closely with high-performing SDR and AEs who rely on your intelligence and pipeline data to open doors and hit revenue targets.
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Pipeline-Building Platform: See instant cause-and-effect watch your curated lists turn into booked meetings, qualified opportunities, and closed revenue.
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Exponential Skill Curve: Master industry-leading tools (HubSpot, ZoomInfo, Apollo, Sales Nav, GPT copilots) and become the resident authority on ICP scoring, intent signals, and data compliance.
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Merit-Driven Growth: Advance to SDR, AE, or RevOps promotions, incentives, and ESOPs expand strictly with outcomes, not tenure.
Requirements Your Key Responsibilities:
Prospect Research & Data Collection
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Mine LinkedIn Sales Navigator, Apollo, ZoomInfo, Crunchbase, and AE networks to surface ICP-fit companies and contacts.
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Apply revenue, head-count, tech-maturity, and trigger filters (funding, hiring, C-suite changes) to zero in on the highest-value accounts.
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Map each buying center decision-makers, influencers, gatekeepers, blockers capturing verified emails, phones, and LinkedIn URLs.
Data Enrichment & Contextualization
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Append firmographics (industry, size, HQ) and technographics (key platforms, adoption level) to every record.
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Log real-time business signals funding rounds, leadership moves, product launches to sharpen outreach timing.
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Add concise context notes so SDRs and AEs can personalize messaging from the first touch.
Database Structuring & Segmentation
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Clean, de-duplicate, and tag data weekly by fit tier, readiness level, vertical, and persona.
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Refresh aged records or retire them to keep the pipeline actionable and conversion-ready.
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Iterate tags and segments as campaign feedback and SDR / AE insights roll in.
Weekly Prospect List Curation
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Package and deliver a validated, segmented prospect list every Monday, aligned with live GTM campaigns.
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Sync with SDRs and AEs to fine-tune priorities, then adjust lists on the fly as new intel emerges.
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Track list-to-meeting conversion and recommend tweaks to scoring or targeting logic.
CRM Hygiene & Pod Support
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Keep CRM fields, enrichment data, qualification notes, and attribution history pristine.
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Execute routine hygiene sweeps gap fills, field corrections, deduplication and document every change and conversation.
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Turn around ad-hoc data requests from SDRs and AEs within 24 hours, ensuring your Sales Team Pod (You + SDR + AE) never stalls for lack of insight.
Sample Outputs & Deliverables
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Prospect Database Tracker segmented by ICP & Enriched with Intel
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Weekly Suspect MQL Conversion Report
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MQL Scorecard lead quality analysis by Target Account/Persona
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Lead Feedback Log reasons for MQL rejection by SDR or AE
You Will Thrive in This Role If You Are
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Data-obsessed segmentation logic and spotless spreadsheets make you smile.
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Curious & analytical you keep asking why leads convert (or don t) until patterns emerge.
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Tool-savvy New GenAI efficiency tools, Web Scraping Tools, CRM, data enrichment hacks, and scoring framework feel like everyday extensions of your brain.
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Collaborative communicator you keep SDRs and AEs in the loop, always.
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Disciplined self-starter high output, zero shortcuts, even at scale.
Desired Background
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1 3 years generating B2B pipeline or supporting inside-sales in IT services, SaaS, or demand-gen environments.
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Bachelor s in Business, Marketing, Economics, Mass Comm, Data Analytics or BE/BTech with a sales focus; CRM or HubSpot Sales Hub Software Certified/ LinkedIn Sales Navigator Skills Certification/Sandler Selling System Practitioner Certification will add weight.
Good experience of CRM Tools e.g - HubSpot / Salesforce.Zoho / Pipedrive etc. and expert of using tools e.g LinkedIn Sales Navigator, ZoomInfo/Apollo, Clearbit, and advanced Excel/Sheets ; comfortable experimenting with light scraping tools and GPT assistants.
Benefits
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Industry best compensation with handsome incentives
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Faster Career growth for A Players into SDR, AE, or RevOps streams
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Hybrid work, open feedback culture, and high-ownership environment
Company Introduction
Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we work with global brands like JPMorgan Chase, HDFC, and Symantec. Our engineering-first culture, focus on quality, and people-centric values make us one of India s fastest-growing and most respected tech companies.
As a GenAI-native company, were not just adopting generative AI were architecting next-gen platforms with it. From AI-powered app modernization to industry-specific GenAI solutions, we empower our teams to lead from the front. If you thrive on innovation, love solving complex problems, and want to shape the future of AI-driven products, Coditas is your playground.
