Business Development / Lead Generation Specialist

Job Summary:

Business Development / Lead Generation

Specialist

lead generation, excellent communication skills, and a strategic mindset. This role involves 

conducting market research, engaging with prospects, and working closely with the sales team 

to drive business growth. If you are self-motivated, detail-oriented, and passionate about 

generating quality leads, we’d love to hear from you. 

Key Responsibilities:

• Conduct comprehensive market research to identify potential leads and target markets 

for B2B events 

• Implement a variety of lead generation strategies, such as cold calling, email marketing, 

social media outreach, and attending networking events 

• Engage with prospects to understand their needs and present relevant products/services 

• Evaluate leads and maintain an accurate lead database for tracking and reporting 

• Collaborate with the sales team to improve lead conversion and ensure smooth 

handover 

• Monitor industry trends, competitors, and customer feedback to optimize lead 

generation for B2B events 

What We’re Looking For:

• Proven experience in Business Development / Lead Generation 

• Strong communication, organizational, and time management skills 

• Familiarity with social media and digital marketing strategies 

• Self-motivated, goal-oriented, and able to perform in a fast-paced environment 

• Bachelor’s/Master’s in Marketing, Business, or a related field (preferred)