Business Development Executive

The Marketing Executive for Software Sales will be responsible for developing and executing strategic marketing initiatives to generate leads, increase brand awareness, and support the sales team in achieving revenue targets for our software products. This role requires a strong understanding of the software industry, digital marketing best practices, and the ability to translate technical features into compelling customer benefits. Key Responsibilities: Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies aligned with overall business objectives and sales goals for specific software products. Conduct thorough market research to identify target audiences, analyze competitor activities, understand market trends, and pinpoint new business opportunities. Collaborate closely with the sales team to understand their needs, refine lead generation strategies, and create effective sales enablement tools. Contribute to defining product positioning and messaging that resonates with target customer segments. Campaign Management & Execution: Plan, execute, and monitor integrated marketing campaigns across various channels, including: Digital Marketing: SEO, SEM (PPC), social media marketing (LinkedIn, Twitter, etc.), email marketing, content marketing, and website management. Content Creation: Develop compelling and informative marketing collateral such as whitepapers, case studies, webinars, blog posts, sales presentations, product datasheets, and website copy. Lead Generation & Nurturing: Relationship Management: Build and maintain strong relationships with internal teams (sales, product development, customer success) to ensure alignment and maximize marketing impact. Potentially engage with external agencies, vendors, and industry partners as needed. Job Type: Full-time Pay: ₹7,000.00 - ₹20,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person