Business Development Associate in Noida, Delhi, Gurgaon (Hybrid)

Key Responsibilities

• Lead Generation & Outreach - Identify, Research and Engage prospective students and referral partners across digital channels (social, email, LinkedIn), campus events and partner networks.
• End-to-end sales pipeline management - Qualify leads, book consultations, manage follow-ups, and move prospects through the funnel toward conversion. Maintain accurate CRM records and sales activity logs.
• Pitching & conversions - Prepare and deliver tailored, evidence-based pitches and presentations for study-abroad programs and immigration pathways. Convert enquiries into paid consultations or application engagements.
• Collaborate with the counselling team. Act as the first point of contact for leads; coordinate with counsellors to ensure timely, high-quality consultations and handoffs.
• Market & competitor research - Monitor trends and changes in international education, scholarship opportunities, visa rules and competitor offerings to keep pitches current and relevant.
• Social media & short-form video (reels) - Create concepts, scripts, and short reels (15–60s) to highlight success stories, program highlights, tips and company services; assist with content scheduling and community engagement.
• Performance tracking - Meet monthly targets (leads, qualified calls, conversions) and contribute to weekly performance reports and strategy reviews.
• Process improvement - Identify bottlenecks in the sales process and propose practical improvements to increase conversion rates and lead velocity.