Business Analyst

4 - 9 years

16 - 18 Lacs

Posted:5 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Our analytics team develops deep user insights based on hundreds of millions of transactions in India. The role is with the PayU India Payments team, with specific focus on creating digital Insights from PayU Payments data to improve effectiveness of marketing spends of clients. PayU Payments data has emerged as a powerful source of information.
Example use cases are:
  1. Identifying HNI users requiring wealth management product for a Banking partner
  2. Identifying consumers with passion for travel for holiday lifestyle company
  3. Identifying credit-worthy cosumers with propensity for personal loan
  4. Identifying digitally savvy consumers for online banking products
  5. Identifying affluent food lovers for dining business
Joining our analytics team offers you the chance to make a difference to wide range of businesses in a rapidly growing market. Deep insights driven customer management and acquisition are critical drivers of growth and profitability of virtually every business today. Therefore, PayU is building out its digital insights capabilities and will continue to do so in the coming years. You will be able to help shape the efforts at PayU towards this objective.
The Opportunity:
  • Own and execute audience analytics projects by building deep insights driven user personas and best-in-class audience insights platform
  • Work with client for audience analytics practice from understanding requirements to campaign execution and tracking.
  • Work closely with PayU internal partners (e.g. Business and Technology teams) to design and implement optimal solutions
  • Opportunity to work on exceptional projects using cutting edge technology in a big data environment
  • Work on innovative AI / ML solutions predicting users online behaviour to help PayU merchants in customer acquisition and customer management
Requirements to be successful in this role:

  • A degree in Statistics, Computer Science, Mathematics or other similar quantitative field from a premier institute
  • Should have 2+ year work experience in analytics
  • Good experience in deriving insights and/or building machine learning in R/Python and SQL
  • Should have technical & project execution experience
  • Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfaction
  • Strong problem-solving skills with the ability to understand and execute complex analysis
  • Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines
  • High-energy individual with a go-getter instinct and positive attitude.
  • Should be a great teammate who promotes knowledge-sharing

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