Business Analyst

As a Business Analyst at our company, you will play a crucial role in evaluating ROI in marketing and sales initiatives to drive growth, profitability, and operational efficiency. Your responsibilities will include: - Collecting, analyzing, and interpreting business data across sales, marketing, finance, and operations. - Evaluating the ROI of marketing campaigns, sales strategies, and promotional activities to optimize investments. - Identifying trends, risks, and opportunities through data modeling, forecasting, and predictive analytics. - Developing dashboards, reports, and KPIs to monitor business performance. - Collaborating with sales, marketing, and finance teams to align strategies with business goals. - Providing actionable recommendations to management for business growth and cost optimization. - Leading business case preparation and supporting management in strategic decision-making. - Ensuring data accuracy, consistency, and compliance across systems and reports. - Continuously improving reporting tools, methodologies, and automation for efficiency. Qualifications required for this role include: - Bachelors/Masters degree in Business Administration, Finance, Economics, Statistics, or related field. - 5-10 years of proven experience as a Business Analyst, Data Analyst, or similar role. - Strong understanding of sales and marketing performance metrics (CAC, CLV, ROI, conversion rates, etc.). - Proficiency in data analysis tools (Excel, SQL, Power BI/Tableau, Python/R preferred). - Experience in business case evaluation and financial modeling. - Excellent communication, presentation, and stakeholder management skills. - Ability to work in a fast-paced environment with cross-functional teams. The company offers: - Competitive salary - Opportunities for career growth and professional development - Supportive and inclusive work environment - Exposure to innovative projects and industry-leading practices - Recognition and rewards for achievements Location: Calicut Experience: - Business analysis: 3 years (Required) Work Location: In person,