5 Roi Evaluation Jobs

As a Regional Manager Sales at our company, you will be responsible for overseeing all marketing campaigns within your assigned regional area. Working closely with the marketing director, you will play a key role in developing creative strategies to strengthen our brand position and analyze local competition. With a minimum of 5 years of experience and a qualification of BE/B.Tech + MBA, you will be expected to supervise and develop the regional marketing budget, evaluate marketing strategies ROI, and identify regional marketing goals and objectives. Your role will involve interacting with marketing leads to formulate and supervise the regional marketing budget, ensuring strategic controls and reporting are in place, maintaining external marketing relations, and focusing on product quality. Additionally, you will be responsible for strategic, financial, and operational planning to drive the success of our sales and marketing initiatives. If you have a proven track record in sales and marketing with 7 to 11 years of experience, and possess strong leadership and analytical skills, we invite you to join our team as a Regional Manager Sales based in Kolkata.,

You will be a dynamic and detail-oriented individual responsible for co-piloting the E.Com and Q.Com business. Your main tasks will include providing analytical support to the business, handling Channel P&L, ROI evaluation, budgeting, and reporting. It is crucial to ensure that controls and governance are adhered to, and to provide actionable insights on performance against key financial matrices to enable informed business decisions. As a Business Partner to Sales, you will collaborate with the Sales team to anchor key business priorities, such as annual budgeting, periodical forecasts, TOT negotiations, and business reviews. You will prepare and analyze periodical P&Ls, offering actionable insights covering revenue, trade spends, and profitability. Additionally, you will work with KAMs to develop specific promo spend proposals for business growth and support in finalizing TOTs and trade agreements with Customers. Your role as an ROI Champion will involve evaluating business proposals, trade spends, and promotional money to drive optimization and enhance profitability. You will be responsible for ROI evaluation of various aspects, including account, category, pilot projects, test markets, and new SKU introductions. In the area of Process Improvement & Reporting, you will be accountable for monthly P&L preparation, circulation to stakeholders, and providing insights for business growth. You will conduct P&L drilldowns at different levels to offer visibility on performance and ensure adherence to business hygiene parameters and commercial governance. Supporting automation initiatives to enhance data accuracy and decision-making speed will also be part of your responsibilities. To qualify for this position, you should be a Qualified CA/CMA with 5-7 years of experience, preferably in the FMCG industry. Experience in commercial finance and business finance partnering for E.Com/Modern Trade channels will be advantageous.,

The Manager Business Analyst (Marketing) position in our Marketing department based in Nagpur requires a candidate with 6-10 years of experience, preferably in the pharmaceutical industry. As the Business Analyst Manager, you will play a crucial role in leading the business analysis function, conducting client review calls, and supporting data-driven marketing decisions. Reporting to the Head of Marketing/Strategy Lead, you will collaborate with internal teams and client stakeholders to translate business goals into actionable insights. Your key responsibilities will include leading business analysis efforts, facilitating client sales team review calls, managing a team of analysts, preparing performance reports, and providing competitive analysis and ROI evaluation. You will work closely with Marketing, Sales, and Product teams to align strategies and identify opportunities for process improvements. Proficiency in analytical tools such as Excel, Power BI, and Tableau is essential for this role. The ideal candidate holds a Bachelor's degree, with an MBA or equivalent in Marketing/Business Analytics preferred. You should have at least 6 years of experience as a Business Analyst, including 2 years in a managerial role. Strong analytical, presentation, and communication skills are crucial, along with the ability to mentor a small team of analysts. Experience in CRM, pharma sales analytics tools, and knowledge of pharmaceutical sales KPIs and metrics will be advantageous. This is a full-time position that requires in-person work at our Nagpur location. If you are a strategic thinker with a passion for data-driven decision-making and have a background in the pharmaceutical industry, we encourage you to apply for this role.,

As a key member of the team at DrinkPrime, you will play a crucial role in revolutionizing access to clean and safe drinking water. Your primary focus will be on developing and rapidly scaling a new customer acquisition model for both outright sales and subscriptions of our products. We are seeking a highly motivated individual who can drive innovation in channel development, enhance product sales, and expand our subscription model. Your responsibilities will include developing new channels to drive product sales and subscription growth, with a focus on rapid scale-up of partners in identified markets. You will be tasked with planning state-level team requirements, overseeing team onboarding, training, and skill-building through rigorous process and outcome reviews. Implementing market norms, field force connect, Sales Force Automation, and dashboard usage will be essential to drive operational efficiency. In order to foster a high-performance culture, you will conduct KPI reviews focusing on channel network growth, revenue (volume and value), customer acquisition, and customer satisfaction. Additionally, you will be responsible for planning and executing BTL activations based on market needs, evaluating partner ROI, and managing sales team and BTL expenses effectively. The ideal candidate for this role will be a graduate from a reputed college with over 20 years of experience in managing sales, distribution networks, partners, and large teams. Previous work experience in at least two states and in a mid/large organization is preferred. A multi-industry background with exposure to the water purifier industry would be advantageous. Strong entrepreneurial drive, self-starting capabilities, and hands-on experience managing sales for large networks or retail/direct sales are essential qualities we are looking for. Key competencies required for this role include problem-solving abilities, organizational skills, strong execution capabilities, presence and credibility to build relationships, and a high level of ambition with adaptability to diverse working environments. Leadership capabilities such as integrity, trust, entrepreneurship, driving results, collaboration, influence, conflict resolution, and strong interpersonal and communication skills are highly valued in this role. If you are a proactive individual who thrives in a challenging and dynamic environment, possesses excellent communication skills, and has a passion for driving impactful results, we would love to hear from you. Join us at DrinkPrime and be a part of our mission to make clean and safe drinking water accessible to all.,

Job Title: Group Media Director (GMO) Location: Mumbai, India Reporting to: Founding Director Industry: Edtech (Private Sector) Division: Media Department Job Type: Full-time, Executive Level Role Overview: A leading private sector enterprise in the Edtech space is seeking a visionary and strategic Group Media Director (GMO) to establish and lead its Media Division. Reporting directly to the Founding Director, this high-impact role will involve building a world-class media team from the ground up and developing comprehensive media strategies for the organizations top 15 brands. The GMO will be responsible for creating and executing media strategies across traditional and digital platforms, encompassing TV, print, radio, social media, YouTube, OTT, AVs, direct marketing, and more. The individual will be charged with driving excellence in media buying, advertising, communication strategies, performance evaluation, and consumer insights, while fostering collaborations with internal brand leaders, media houses, influencers, and cross-functional teams. This role demands an individual with a deep understanding of the media landscape, proven leadership abilities, and a strong strategic mindset to deliver impactful media campaigns that drive brand awareness, engagement, and ROI. Key Responsibilities: 1. Strategic Leadership & Media Innovation: Establish and Lead Media Division: Architect and scale the Media Division, bringing together a high-caliber team of media professionals specializing in strategy, media buying, creative direction, content production, and PR. Comprehensive Media Strategy: Develop and implement cutting-edge, multi-channel media strategies tailored to the companys brand objectives, leveraging a full spectrum of media including TV, radio, print, OOH, OTT, and digital platforms such as YouTube and social media. Innovation in Media Campaigns: Spearhead the creation of innovative media campaigns, pushing the boundaries of traditional and digital media to maximize reach and brand resonance. Annual Media Planning: Collaborate with brand leaders to formulate and execute detailed, data-driven annual media plans that align with the companys overall marketing strategy and vision. 2. Target Group Classification & Consumer Insights: Target Audience Segmentation: Lead initiatives to classify and segment the companys target audience based on demographics, psychographics, and behavioral insights to inform precise media strategies. Consumer & Product Research: Oversee comprehensive consumer and product research initiatives, ensuring a deep understanding of target group preferences, media consumption habits, and evolving trends to refine media and content strategies. Data-Driven Targeting: Utilize research and analytics to refine audience targeting and deliver personalized, high-impact media campaigns that resonate with specific consumer segments across platforms. 3. Operational Excellence in Media Management: Media Buying & Budgeting: Oversee all aspects of media planning, buying, and resource allocation, ensuring efficient and cost-effective media spending while maximizing campaign impact across platforms. Creative and Media Content Production: Lead the creation and execution of high-quality advertisement creatives and media content, ensuring alignment with brand guidelines and campaign objectives. Liaison with Media Partners & Influencers: Cultivate and maintain strategic relationships with top-tier media houses, influencers, and key industry partners to secure premium media placements and partnerships that enhance brand positioning. Cross-platform Execution: Drive the flawless execution of integrated media campaigns across various channelsTV, print, radio, social media, digital, AVs, direct marketing, and MICE (Meetings, Incentives, Conferences, Exhibitions)with a focus on consistency and synergy. 4. Performance & ROI Management: Campaign Performance Analysis: Implement rigorous frameworks and KPIs for tracking and evaluating the performance of media campaigns, ensuring alignment with key business objectives and adjusting strategies in real-time based on performance insights. ROI and Impact Assessment: Drive data-led decision-making by conducting thorough return on investment (ROI) assessments of all media activities, ensuring cost-effective strategies that maximize brand impact and achieve measurable results. Reporting & Insights: Deliver detailed performance reports to the Founding Director, offering actionable insights and strategic recommendations based on in-depth media analytics. 5. Public Relations & Crisis Communication: Strategic PR & Communications: Lead the development and execution of a robust public relations and communication strategy to manage the organizations image and amplify brand presence through earned media opportunities. Crisis Management: Act as the senior authority for managing any crisis communication, ensuring that the brands reputation remains intact and proactively addressing any potential PR challenges. 6. Collaboration & Leadership: Cross-functional Collaboration: Work closely with internal teams, including marketing, product, sales, and creative departments, to ensure that media strategies are fully integrated and support broader organizational objectives. Leadership & Team Development: Recruit, inspire, and mentor a team of media experts, fostering a culture of creativity, innovation, and excellence within the division. Establish clear objectives, KPIs, and development plans to ensure high performance across all teams. Brand Activation & Partnerships: Lead collaborative efforts with Brand Directors to strategize and execute dynamic brand activation campaigns, ensuring the alignment of media initiatives with brand goals and consumer engagement strategies. Accountability: Responsible for the end-to-end establishment, leadership, and operational success of the Media Division. Accountable for the execution of high-impact media campaigns that enhance brand equity, market presence, and consumer engagement. Ensure that media budgets are optimized for maximum ROI and that media partnerships are leveraged for the companys advantage. Provide consistent and transparent reporting to the Founding Director, aligning all media efforts with the companys broader strategic objectives. Experience & Qualifications: Experience Required: 10-15 years of senior-level experience in media, advertising, or communications, with a minimum of 5 years in a CEO, MD, or Director role overseeing large-scale media operations. Proven expertise in media strategy development, execution, and leadership, with a deep understanding of both traditional and digital media landscapes. Strong experience in media buying, budgeting, and multi-channel campaign management across diverse platforms (TV, print, digital, social media, OTT, OOH, etc.). A demonstrated track record of successfully leading media campaigns for large-scale brands across sectors, driving significant brand visibility and consumer engagement. Extensive relationships with media partners and influencers across the industry, with proven success in leveraging these partnerships to amplify media exposure. Expertise in performance analysis and ROI evaluation of media campaigns, with a strong focus on data-driven decision-making and continuous optimization. Experience in consumer and product research, with the ability to leverage insights to drive media strategies that resonate with target audiences. Educational Qualifications: Bachelors degree in Media, Communications, Marketing, or a related field. Masters degree or MBA preferred, with a focus on Media Management, Marketing, or Business Strategy. Relevant certifications in digital media, advertising, or media strategy are an advantage. Key Competencies: Visionary Leadership: Strong leadership capabilities with the ability to inspire, motivate, and lead a high-performing media team toward achieving ambitious goals. Strategic Acumen: Ability to develop and execute comprehensive, forward-thinking media strategies that align with broader brand and business objectives. Collaborative Spirit: Proven track record of working cross-functionally and fostering partnerships across departments and with external partners. Innovative Thinking: Deep understanding of media trends, platforms, and consumer behavior, with a constant drive for creative solutions that set the company apart. Financial & Analytical Expertise: Strong financial acumen with the ability to manage large budgets, track campaign performance, and optimize spending for maximum ROI. Exceptional Communication Skills: Highly developed communication, negotiation, and public relations skills, with the ability to effectively represent the companys media vision to internal and external stakeholders. ,