Branding & Marketing Manager

Job Title: Branding & Marketing Manager
Location: Artjuna, Goa
Job Type: Full-time
Experience Required: Minimum 5–7 years in branding, marketing, or related field (hospitality/F&B preferred)

About Artjuna

Artjuna is a lifestyle café brand based in Goa, known for its vibrant Mediterranean food, artisanal spaces, creative events, and wellness-driven experiences. With locations across key tourist hubs and a strong community culture, we are now entering a growth phase with new outlets and franchise models.

Role Summary

We are looking for a creative and strategic Branding & Marketing Manager to lead and grow Artjuna’s marketing efforts across all existing and upcoming outlets. The ideal candidate will drive brand visibility, engagement, and sales through integrated campaigns, digital marketing, event promotions, and customer experience strategies.

Key Responsibilities

• Brand Strategy & Positioning:
• Develop and execute a consistent brand identity across all platforms—digital, print, in-store, and franchise communication.
• Campaign Planning & Execution:

Lead seasonal and promotional campaigns to increase footfall and revenue across all Artjuna locations.

• Digital Marketing & Social Media:

Oversee content creation, social media calendars, influencer tie-ups, SEO, and ad performance (Meta, Google, etc.).Collaborate with the events team to market workshops, community events, and special experiences hosted at Artjuna and Mojigao.Build meaningful collaborations with lifestyle brands, travel platforms, media, and local creators.Assist in local marketing rollouts for franchise locations, ensuring alignment with the brand ethos.Use customer data, reviews, and market insights to fine-tune messaging and improve campaign ROI.Handle marketing vendors, creatives, printers, and media buyers. Manage marketing budgets effectively.Preferred Qualifications

• Event Marketing:
• Partnerships & PR:
• Franchise Marketing Support:
• Customer Feedback & Insights:
• Vendor & Budget Management:

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years as a Manager experience with good people management skills.
• 5–7 years of experience in marketing, in hospitality, F&B, or Restaurant.
• Strong understanding of Goa’s local and tourist demographics
• Proven experience with social media management, brand storytelling, and campaign execution specially in Restaurant Industry
• Proficient with tools like Meta Ads Manager, Canva, Google Ads & Analytics
• Excellent communication, presentation, and project management skills

Why Join Artjuna?

• Be part of a fast-growing brand rooted in F&B, creativity and wellness
• Lead the marketing for one of Goa’s most loved café-lifestyle spaces
• Work closely with founders, designers, and community creators
• Room for creative freedom and innovation
• Opportunities for growth as we expand across cities and into new verticals

Job Types: Full-time, Permanent

Pay: From ₹60,000.00 per month

Benefits:

• Food provided
• Health insurance
• Life insurance
• Paid sick time
• Provident Fund

Schedule:

• Weekend availability

Supplemental Pay:

• Overtime pay
• Performance bonus
• Yearly bonus

Application Question(s):

• How many years of Management Experience you have ?

Experience:

• Restaurant Marketing: 7 years (Required)

Work Location: In person