Branding Executive

Company Description

BS Group, incorporated on June 12, 2000, is a private limited company with a registered office in Kolkata. The company specializes in manufacturing high-quality steel products, including Sponge Iron, Billets, TMT Bars, Strip, Slabs, and Ferro Alloys. The manufacturing unit is located in Raigarh, Chhattisgarh, India. BS Group is renowned for its product quality, leveraging advanced technology and extensive industry experience to offer superior products such as the BS TMX Bar 550, designed for high strength, flexibility, and resistance to earthquakes and corrosion.

Role Description

This is a full-time on-site role for a Branding Executive, located in Raipur. The Branding Executive will be responsible for developing and implementing branding strategies to enhance the company's market presence. Daily tasks include conducting market research, creating promotional materials, managing brand communications, and collaborating with various departments to ensure brand consistency. The role also involves organizing marketing campaigns, monitoring brand performance, and analyzing market trends.

Qualifications

• Experience in Brand Strategy and Brand Management
• Strong skills in Market Research and Marketing Campaigns
• Proficiency in Promotional Materials Creation and Brand Communications
• Ability to analyze Market Trends and Brand Performance
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the manufacturing or steel industry is a plus