Branding and Marketing Manager

Requirements

Senior Manager - Branding & Marketing

Role Overview

Branding & Marketing

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals
• Build and elevate brand equity among customers, partners, investors, and employees
• Lead internal/external communications including PR, media relations, and corporate communications
• Oversee digital marketing (SEO, SEM, email, social media) and performance analytics
• Plan and manage product launches, events, exhibitions, and customer programs
• Drive digital transformation through CRM, automation tools, and analytics platforms
• Collaborate with cross-functional teams (sales, product, operations) for market strategies
• Manage external partners: creative agencies, PR firms, digital vendors
• Track campaign ROI, market impact, and key brand performance metrics
  

Qualifications & Experience

• MBA/PGDM in Marketing, Branding, or Communication
• 10-12 years of progressive experience in marketing and brand management
• Industry experience in manufacturing, automotive, engineering, or B2B sectors preferred
• Proven track record in brand strategy, campaign execution, and digital innovation
  

Key Skills

• Strategic thinking with strong creative acumen
• Exceptional leadership and stakeholder management
• Excellent communication skills—written and verbal
• Hands-on knowledge of digital marketing tools, CRM systems, and analytics platforms
• Ability to manage cross-functional teams and external partners
• Customer-first mindset and strong business orientation