Brand Strategist

Location:

Experience:

Type:

Salary

About the role

national, culture-forward education brand.

Brand Strategist

Key Responsibilities

Brand Positioning

• Define and continuously refine Marwadi University’s 

  core positioning

   across audiences (students, parents, industry, regulators).
• Articulate 

  what MU stands for

  , what it doesn’t, and why it matters nationally.
• Ensure all major communications reinforce a 

  single, coherent narrative

  .

Messaging Architecture

• Create 

  messaging frameworks

   for different audiences and contexts.
• Build and maintain 

  tone-of-voice guidelines

• Ensure consistency of language across:
• Campaigns
• Website & brochures
• Leadership communication
• Event narratives

Strategic Input into Campaigns & Launches

• Partner with Creative and Content teams to shape the 

  strategic intent

   of campaigns before execution begins.
• Define campaign 

  objectives, insights, and success criteria

  .

Brand Governance & Consistency

• Act as the 

  brand conscience

   of the organisation.
• Review key materials and flag misalignment or dilution early.
• Build simple brand playbook that enables clarity.

Cultural & Market Insight

• Track shifts in 

  student sentiment, aspiration, and cultural language

  .
• Interpret trends and advise how MU should respond (or not respond).
• Prevent the brand from chasing trends that dilute credibility.

Why Join Marwadi University (MU)

This role is not for someone looking to manage an already-polished brand.

It is for someone who wants to build one that will matter nationally.

1. MU is not stuck in legacy brand thinking. You will help define what the university stands for 

   over the next 10–15 years

   .
2. A Young, Culture-Driven Team

• You will work with people who care about 

  taste, relevance, and credibility

  .