Brand Story Telling & Content Strategist

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Experience: 1

About Beyond Basic

Beyond Basic is a premium multifunctional beauty brand redefining skincare for the modern minimalist. Our products are designed to simplify routines while delivering effective, multi-benefit results because we believe beauty should be effortless, not excessive.

Brand Storytelling & Content Strategist

• Define and refine Beyond Basic’s

  brand voice, tone, and messaging pillarsDevelop the brand story and content narrative for website, campaigns, and social mediaCreatecontent strategy frameworks— monthly content calendars, tone guidelines, storytelling anglesCollaborate with the founder, design, and marketing teams to ensure messaging is aligned across visuals, packaging, and campaignsScript and conceptualizeshort-form video contentand influencer communicationWork oncopy for website, social media, and ad campaignsAnalyze content performance and continuously optimize for engagement and impactYou’ll Excel If YouHave 1-5 years of experience inbrand strategy, copywriting, or storytelling(beauty/lifestyle background preferred)Have a natural sense oftone, emotion, and aesthetics— you can make minimalism feel powerfulUnderstandsocial media culture and audience psychologyCan thinkstrategically but also write creativelyLove skincare, fashion, or wellness brands and know how to communicate value simplyAre confident in collaborating with designers, videographers, and influencersBonus Points If YouHave experience buildingbrand voice guidesorbrand biblesAre familiar with SEO-friendly writing and performance marketing copyCan plancontent calendars that blend storytelling with commercial objectives