Beyond Basic is a premium multifunctional skincare brand created for busy modern lifestyles. Our products like tinted sunscreens, moisturizer + primers, and body tints streamline your routine without compromising on performance or luxury. Now, we’re looking for a driven Junior PR & Communications Manager who can manage and scale our PR and UGC efforts. What You’ll Be Responsible For Own and execute all PR initiatives — from building the strategy to executing it end-to-end. Build and nurture relationships with beauty editors, journalists, stylists, and influencers . Write compelling press releases, founder bios, and media notes in line with the brand voice. Manage product send-outs and celebrity/influencer gifting — including idea conceptualization and execution. Track media coverage , maintain PR databases, and report impact metrics monthly. Handle and grow our network of UGC creators , from shortlisting and onboarding to briefing and approving content. Identify and pitch creative PR opportunities across events, partnerships, and digital platforms. Ensure consistent brand messaging across all touchpoints — PR, influencer, and UGC. Who You Are 1–2 years of experience in PR, communications, or influencer marketing (beauty or fashion industry). A strong writer with a knack for crafting media-worthy stories. Highly organized, self-driven, and able to work independently without constant supervision. Comfortable working in a fast-paced, startup-style environment . A go-getter with a strong understanding of Indian beauty and media landscape. Passionate about building brand buzz and turning heads. Bonus If You: Already have media or influencer contacts in beauty/lifestyle. Have worked with creators to generate UGC that converts. Are obsessed with beauty trends, pop culture, and skincare storytelling. Show more Show less
As a PR Intern at Beyond Basic, you will have an exciting opportunity to contribute to the amplification of the brand voice, building media relationships, and crafting compelling stories. You will assist in developing and executing PR strategies for product launches and brand campaigns. Additionally, you will research and reach out to journalists, bloggers, influencers, and media outlets. Your role will involve drafting press releases, media pitches, and brand stories, as well as tracking and analyzing media coverage and PR performance. Moreover, you will support event planning and influencer collaborations. Key Responsibilities: - Assist in developing and executing PR strategies for product launches and brand campaigns. - Research and reach out to journalists, bloggers, influencers, and media outlets. - Draft press releases, media pitches, and brand stories. - Track and analyze media coverage & PR performance. - Support event planning and influencer collaborations. Qualifications Required: - Passion for beauty, skincare, and communications. - Strong writing & storytelling skills. - Knowledge of media trends & digital PR.,