Posted:6 days ago|
Platform:
Work from Office
Full Time
PBPartners is one of India's fastest-growing insurtech platforms, empowering over 2 lakh insurance partners across the country. As the B2B arm of Policybazaar, were on a mission to make insurance accessible, affordable, and trustworthy for every Indian through our agent-first approach. We celebrate real stories, drive regional relevance, and build a brand that stands for trust, impact and inclusion.
Develop and execute the annual brand marketing strategy aligned with business goals.
Build and evolve the PBPartners brand voice, ensuring consistency across all touchpoints.
Lead integrated campaigns like Change Makers of Bharat, Kahani Bharose Ki, PBP Way, and Shapath.
Collaborate with PR, design, offline, and CRM teams to maintain brand coherence.
Own the content calendar and creative strategy for LinkedIn, Instagram, YouTube, and Facebook.
Drive campaigns focused on partner engagement, product education, and employee branding. Launch and manage high-impact content IPs like Insurecast, Superheroes, Claim Heroes, etc.
Monitor social reputation, handle ORM in collaboration with the CRM team, and ensure consistent brand sentiment.
Work closely with design, content, and video teams to develop platform-first content.
Lead storytelling efforts through partner testimonials, employee stories, product videos, and reels.
Explore new formats for engagement like polls, live sessions, behind-the-scenes, etc.
Track channel-wise performance (reach, engagement, followers, conversions).
Use analytics tools to optimize content strategy and increase ROI.
Regularly audit competitor content and benchmark against industry leaders.
5 years of experience in brand marketing and social media management.
Strong storytelling skills and a deep understanding of digital content trends.
Proven ability to run integrated campaigns across multiple channels.
Experience in working with cross-functional teams and agency partners.
Excellent communication, creative thinking, and project management skills
PB Partners
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