Brand, PR & Analyst Relations Marketer

What You’ll Own

Media Relations & PR

• Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech.
• Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.com — plus specialized trade media.
• Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility.
• Move fast on trends and newsjacking to get Kanerika’s voice into timely conversations.

Analyst Relations (Tier-1 + Boutique + Niche)

• Build relationships with Gartner, Forrester, IDC and boutique/niche/regional firms.
• Land Kanerika in influential reports — from MQs to specialized deep-dives.
• Run sharp, story-driven analyst briefings (no “reading the slides”).
• Track insights from analysts and use them to strengthen positioning.

Thought Leadership & Executive Visibility

• Position Kanerika’s leaders as go-to voices in AI, data, and automation.
• Develop bylined articles, speaking engagements, and media commentary pipelines.
• Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms.

Partnership PR Amplification

• Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions.
• Turn partner wins into stories that build Kanerika’s credibility and visibility.

Awards & Recognition

• Target awards that strengthen credibility in AI, analytics, and automation.
• Craft submissions with compelling narratives that stand out.
• Amplify wins across PR, sales enablement, social, and brand channels.

Brand Narrative & Positioning

• Refine Kanerika’s story for analysts, press, partners, and prospects.
• Differentiate us in the noisy “AI + analytics” market with clarity and honesty.
• Keep messaging sharp, human, and jargon-free.

What You’ve Done Before

• 6–8+ years in B2B tech marketing, ideally SaaS/AI/data/automation.
• Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).
• Planned and executed partner-driven events with measurable pipeline outcomes.
• Created case studies, co-branded content, and award submissions that landed.
• Collaborated with sales and partner teams globally across time zones.

Who Thrives Here?

1. Ecosystem-minded: You think in terms of partnerships, not just campaigns.
2. Connector: You turn Microsoft and Databricks introductions into lasting joint wins.
3. Storyteller: You craft narratives that make partners proud to feature Kanerika.
4. Operator: You run events and campaigns that look seamless — even if backstage is chaos.
5. Experimental: You test new formats and creative ideas, not just “the usual booth.”
6. Global thinker: You see every event and alliance as a chance to extend Kanerika’s reach worldwide.