Brand Partnerships and Collaboration Executive

multi-brand fashion e-commerce platform

Our mission: to make discovering Indian fashion as seamless, premium, and story-driven as global shopping experiences.

design, technology, and curation

Be Fashion. Be Seen. Be VYLA.

Key Responsibilities

Go-To-Market Leadership

• Develop a

  scalable GTM roadmap

  aligned with paid, organic, and partnership-driven growth.
• Oversee performance marketing, paid media strategy (Meta, Google, Pinterest, YouTube).

Brand & Designer Partnerships

• Lead the

  onboarding and growth of fashion labels

  — build relationships with designers, homegrown brands, and boutique founders.
• Negotiate and execute

  win-win partnerships

  that drive revenue and visibility.
• Identify and curate

  hero brands

  for exclusive VYLA edits or co-branded drops.
• Maintain brand health, product curation, and collaboration ROI tracking.

Influencer, Creator & Stylist Collaborations

• Build a tiered influencer strategy — from

  macro fashion voices

  to

  micro creators

  who authentically align with VYLA.
• Secure collaborations with

  stylists, editors, and fashion colleges (NIFT, Pearl, etc.)

  .
• Design

  ambassador programs

  and reward-based partnerships to fuel community-driven marketing.
• Oversee creative briefs, campaign content, and storytelling consistency across influencers.

Strategic Growth & ROI

• Track and optimize key KPIs:

  CAC, ROAS, AOV, repeat rate, and engagement.

• Create measurable frameworks for all collaborations, every campaign should tie back to growth.
• Lead the

  affiliate, ambassador, and PR collaboration network

  to multiply organic reach.
• Build brand visibility across

  digital media, fashion magazines, and retail events.

Collaborations & Experience Marketing

• Conceptualize and execute

  co-branded events, and digital showcases

  with select fashion labels.
• Partner with

  luxury hotels, PR agencies, and event collectives

  to build VYLA’s aspirational offline presence.
• Develop

  editorial partnerships

  (Harper’s Bazaar, Grazia, Vogue India, LBB) for feature placements.

🎯 Who We’re Looking For

• 5–10 years

  of experience in

  growth, brand marketing, or partnerships

  within

  fashion, D2C, lifestyle, or creative agencies.

• Strong network within the

  fashion, influencer, and brand ecosystem

  the ability to open doors instantly.
• Proven track record of

  executing successful brand collaborations or influencer-led launches.

• Hands-on understanding of

  digital growth, media buying, and campaign performance.

• A creative eye for aesthetics and storytelling — combined with commercial acumen
• Above all

  a lover for fashion & homegrown brands

  .
• Familiar with

  homegrown fashion brands

  and excited about India’s evolving fashion scene.

Benefits

• Direct mentorship from

  growth professionals & the founder

  .
• A clear

  growth path

  into senior brand/growth roles.
• Hands-on exposure to

  e-commerce, fashion-tech, and brand partnerships

  .
• A front-row seat in building one of India’s most exciting fashion platforms.