Brand Marketing Executive

Key Responsibilities: (for reference only, not limited to)

• Develop brand growth through the right strategies and plans for brand reputation monitoring.
• Achieve long-term organizational goals through planning and implementing marketing initiatives on various platforms.
• Build brand awareness and propel the company towards its mission and vision.
• Devise further growth strategies, and implement them from a brand innovation point of view.
• Lead and guide social media and influencer marketing team to create marketing strategies and to achieve desired growth goals.
• Analyze monthly performance of social media & influencer marketing.
• Lead post boosting strategy for Instagram followers target.
• Leading marketing strategies for sales driven objective or product push using various channels like influencer and paid marketing.
• Aligning communication and creatives for performance marketing and e-commerce platforms.
• Design strategies and processes for smooth functioning of the teams and departments.
• Promote kiosk stores by working with the malls marketing team.
• Undertake brand reputation projects and figure out the brand positioning.
• Coordinate with production, website, ecommerce, and offline team to align new product launches.
• Align shoot and content creation with production agencies.
• Oversee PR Strategy and execution for the brand.
• Collaborate with the design team for new product designs, names and look.
• Collaborate with the offline team for brand communication and brand positioning in GT, MT and mall kiosks stores.
• working with the design team on ideation and design strategy of new kiosk/store launches.