Brand Marketing Executive

Objectives of this role

• Analyse market trends and development that may impact offline marketing activities.
• Assess alternate market research channels.
• Conduct research to identify emerging trends of consumers.
• Design, collect and analyse customer satisfaction and feedback.
• Execute activities to communicate business value proposition to customers.
• Execute brand campaigns.
• Execute customer loyalty plans.
• Forecast emerging market needs.
• Generate creative materials, templates and collaterals.
• Generate customer awareness.
• Implement activities that develop organisation capabilities to deliver a consistent customer experience.
• Implement brand communication plans.
• Implement brand plans.
• Implement innovation campaigns to drive higher customer retention and loyalty.
• Maintain customer acquisition and retention programmes.
• Monitor effectiveness of programmes.
• Monitor product quality, design and brand alignment.
• Review effectiveness of brand campaigns.

Qualifications & Skills:

• Bachelors or Master’s degree in business, marketing, or a similar field
• At least 3 years of marketing experience in a similar field
• Proven track record of developing and executing successful marketing plans and campaigns
• Strong skills in analysing and solving problems
• Excellent oral and written communication skills