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Lnsel Software
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Ppc Expert

Ppc Expert

6 - 10 years

|

4 - 8 Lacs

Posted:None| Platform:

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Skills Required

google ads ppc campaigns pay per click paid marketing performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Develop, implement, and manage PPC strategies across multiple platforms.
Conduct keyword research, ad copywriting, and campaign structuring to meet performance goals.
Optimize campaign performance through A/B testing, bid strategy, audience targeting, and budget adjustments.
Monitor daily performance metrics and provide regular reporting on ROI, CPC, CTR, CPA, and other KPIs.
Collaborate with the design and content team to create high-performing ad creatives and landing pages.
Stay updated with the latest trends in PPC advertising and recommend new channels or tools.
Manage relationships with third-party vendors, platforms, and agencies if applicable.
Identify growth opportunities and propose data-driven experiments to improve performance.

Requirements:

Proven experience (6+ years) in PPC management, ideally in an agency or fast-paced in-house role.
Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid platforms.
Strong understanding of conversion tracking, Google Analytics, GTM, and attribution models.
Experience with campaign budget management and ROI analysis.
Proficient in Excel or Google Sheets for data analysis and reporting.
Google Ads and/or Meta certifications are a plus.
Strong analytical, organizational, and communication skills.

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