Brand Marketing Director

About the Opportunity: You are looking to join MakeMyTrip as an Associate Director/ Director in the Brand Marketing role based in Gurugram. In this position, you will be reporting directly to the Vice President - Brand Marketing. The Brand Marketing function at MakeMyTrip is crucial for driving rapid growth and market expansion through innovative and data-driven strategies. The team focuses on creating impactful ATL and BTL campaigns, as well as digital platform strategies, to enhance brand visibility and engagement in the competitive travel industry landscape. About the role: Your role as the Brand Marketing Lead at MakeMyTrip will involve spearheading the brand and mobile marketing initiatives. You will need to leverage your strategic thinking and deep understanding of consumer behavior to develop and execute multi-channel marketing strategies that boost brand equity and drive customer acquisition. Collaboration with internal teams and external partners will be essential to create compelling campaigns that resonate with the target audience and deliver tangible business results. Key Responsibilities: - Develop bold and insight-led marketing strategies across various channels to generate demand and achieve measurable business impact. - Identify growth opportunities within different products, markets, and consumer segments to drive sustainable brand expansion. - Stay informed about consumer behavior, industry trends, and competitive dynamics to stay ahead of the curve. - Lead the conceptualization and execution of brand campaigns across paid, owned, and earned media channels. - Foster collaboration with internal teams and external agencies to ensure consistent and impactful brand messaging. - Design integrated media strategies that align with performance goals and brand objectives to create a cohesive marketing approach. - Work closely with cross-functional teams to develop insightful go-to-market strategies for new initiatives and innovations. Qualification & Experience: To excel in this role, you should have an MBA from a reputed institute along with 9-12 years of experience in Brand Marketing within the e-commerce or FMCG sector. Key Success Factors: - Strong focus on ROI, business outcomes, and revenue generation. - Proficiency in data analysis and problem-solving. - Ability to think strategically and execute plans with precision. - Comfortable working in a fast-paced and high-growth environment. Join MakeMyTrip's dynamic Brand Marketing team and play a pivotal role in shaping the brand's narrative and driving impactful marketing initiatives in the competitive travel industry.,