Brand Manager/Sr. Brand Manager

Role & responsibilities

Role:

Creating a lasting brand impression among consumers & Improving product sales and market share

Key Result Area:

• Sales Target, Market Share, Profitability, Brand Growth

• Marketing ROI

• Reach & Depth Targets

• Brand Equity/ Value

Strategy:

• Development of the Brand Strategy as per the brand vision & goals

• Translate brand strategy into brand plans, positioning & go to market strategies

• Managing the brand P&L and driving growth

Operations:

• Research & Analytics:

• Monitoring Market Trends

• Understanding current and potential customers

• Researching and reporting on external opportunities

• Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly

• Implementation of the brand plan & managing the overall budgets

• Managing agencies & ensuring effectiveness of marketing spends

• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) & taking corrective action wherever required

• Marketing Mix Management

• Product

• Cost Strategy

• The selling process

• Promotion & Advertisement

• New Product Development

• Research

• ROI evaluation & feasibility studies

• Financial Projections

• Budgets & Expenditure Management

• Marketing & promotion strategy

• New Product Launch Plan

• Tracking Success and Managing the product lifecycle thereon

• Providing the necessary guidelines for sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand

• Developing guidelines as required

• Making customer focused decisions

• Customer Relationship Management

Preferred candidate profile

• Min 4- 5 years of Brand Management / Brand Building Experience in the FMCG industry

• Understanding of research methodologies and tools

• Excellent written and verbal communication skills

• Strong research and analytical skills

• Analytical skills to forecast and identify trends and challenges

• Proven ability to develop brand & marketing strategies

• In-depth understanding of the category, products

• Ability to think creatively and innovatively

• Budget-management skills and proficiency

• Up to date with latest trends and best practices in marketing

• Familiarity with the latest trends, technologies and methodologies in designing