1 - 5 years

4 - 8 Lacs

Posted:5 days ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities:

  • Plan, develop, and direct marketing efforts for the assigned brand portfolio in alignment with overall organizational strategy.
  • Ideate, develop, and execute marketing campaigns including mass media, digital, outdoor, on-ground consumer activations, and retail visibility initiatives.
  • Execute, monitor, and control all ATL & BTL initiatives for the assigned brand portfolio.
  • Coordinate with research agencies on communication strategies based on consumer research across cities.
  • Analyze competitor activities through field visits and secondary data sources.
  • Compile and maintain all brand and competitor-related information.
  • Develop competitive strategies to strengthen brand positioning.
  • Identify, develop, and launch new and existing concepts and products supporting the brand portfolio.

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