Job
Description
Position : Brand Manager Location : Mumbai Experience : 7-12 years Industry : Architecture , Design, Building Material Communication :Excellent Position Overview: We are seeking a highly skilled and creative Brand Manager with 7 to 12 years of experience, particularly in the fields of architecture, design, and luxury marketing. The Brand Manager will play a key role in shaping and elevating our brand image and presence within the architectural and design industry. The ideal candidate will possess extensive experience in creative marketing and branding, with a passion for architecture and design. Key Responsibilities: Brand Strategy & Development : Lead the development and execution of brand strategies, ensuring alignment with the company's values, mission, and long-term business goals. Develop and manage brand positioning, messaging, and marketing communications. Creative Marketing Campaigns : Conceptualize and implement innovative marketing campaigns, both digital and traditional, to drive brand awareness and engagement with key target audiences, including architectural firms, designers, and luxury clientele. Content Creation : Oversee content creation for multiple platforms, ensuring that all materials (digital, print, social media) reflect the premium quality and aesthetics of the our brand. Market Research & Analysis : Conduct market research to analyze trends in the architectural and luxury design markets, identifying opportunities for growth, partnerships, and brand differentiation. Collaboration with Design Teams : Work closely with the design and product teams to ensure that brand identity is consistently reflected across all product lines and materials, enhancing the overall customer experience. Brand Partnerships & Relations : Cultivate and maintain strong relationships with industry influencers, architects, interior designers, and key stakeholders in the architectural and design space. Event Management : Plan and oversee participation in industry events, exhibitions, and networking opportunities to elevate brand presence and showcase the companys products. Brand Monitoring & Reporting : Track brand performance and KPIs, analyzing the effectiveness of marketing efforts and adjusting strategies as needed to maximize impact. Go to Market : Develop and oversee marketing strategies Brand Architecture : Manage and define the structure and growth of the companys brand architecture. Coordination with Agencies : Work closely with external agencies for marketing, advertising, and PR activities to ensure brand consistency. Marketing Budget : Manage and allocate the marketing budget effectively to achieve company goals. Qualifications: Bachelor's or Master's degree in Marketing, Business Administration, Architecture, or related fields. 7-12 years of experience in brand management, marketing, and creative strategy, preferably in the architecture, luxury, or design industries. Proven experience working with architectural firms or similar sectors, with a deep understanding of the market. Strong creative skills with a portfolio showcasing innovative marketing campaigns and branding efforts. Excellent communication, interpersonal, and leadership skills. Strong analytical abilities and experience in brand performance analysis and reporting. Ability to thrive in a collaborative, fast-paced environment while maintaining attention to detail and brand consistency.
