Brand Manager OTC

Greetings from India Pharma People

We are looking for Brand Manager for OTC div of leading Pharma Major

Position Brand Manager - OTC

Location: Mumbai

Segment : OTC Health care/FMCG/Online

Industry: FMCG/Beauty/Health care.

Contact Details : Email ; ipp@indiapharmapeople.com whatsApp 9767790833

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1.      Develop and execute strategic Marketing programs in accordance with Management’s objectives.

2.      Making brand plans and budget approval for the brand

3.      Plan strategies for the promotion and awareness of the brand with respect to budgets

4.      Finalize media plans such as ATL, BTL etc

5.      Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.

6.      Finalizing brand story, concept, design, communication

7.      Working closely with agency in finalization of print creative and planning print ad dates specific to regions/cities.

8.      Handling creation of social media posts via freelancers, influencers and assigned digital marketing agency, and keeping tab of digital spends v/s sales for the brand.

9.      Finalizing content to be uploaded for the brand on the company website, briefing to the agency/freelancers for creative for social media, banners, mailers etc. and to influencers for brand endorsements.

10.  Coordinating with influencers and bloggers of social media marketing

11.  Researching the consumer markets, monitoring the latest market trends and identifying all the potential areas a brand must invest in considering the spending habits and need of consumer.

12.  Monitoring product distribution and consumer reactions through focus groups and market research

13.  Analysing the price of the product and thinking about its potential profitability.

14.  Meet growth objectives and contribute to overall corporate profit through new product launches.

15.  Develop seasonal marketing calendar to maximize launches and strategic focus.

16.  Ensure ongoing update and communication of the calendar to all relevant teams. 

17.  Prepare and present product marketing calendar and support programs.

18.  Build and revise annual budget (promotional spending). Reconcile monthly actual to budget spending to make sure that spending is on target.

19.  Track sales (daily, weekly and monthly) and overall product performance in order to anticipate and react to changing environment.

20.  Working proactively with distribution teams on saleable and non-saleable inventory through monthly updates. Ensure correct inventory of saleable items to minimize out of stocks and inventory excesses.

21.  Work closely with the Digital team on product promo and updates.

Candidates with relevant experience in OTC – Health care/FMCG/Online may please share CV at ipp@indiapharmapeople.com

Regards

Jai Hind

Satish Sanhotra

India Pharma People

9767790833