Job
Description
Overview
We are seeking a talented and experienced Branding Manager to join our team at a leading SaaS product companyThe ideal candidate will have a minimum of 5 years of experience in brand management, with a proven track record of developing and executing successful branding strategiesThis role involves shaping and enhancing our brand identity, ensuring consistency across all touchpoints, and driving brand awareness and loyaltyStrong creative, analytical, and project management skills are essential
Key Responsibilities
Brand StrategyDevelop and implement comprehensive branding strategies that align with the companys vision, mission, and goalsBrand IdentityOversee the creation and maintenance of a cohesive brand identity, including visual elements, tone of voice, and messaging guidelines
Market ResearchConduct market research to identify trends, customer insights, and competitive landscape
Use this data to inform branding strategies and decisionsBrand PositioningDefine and refine brand positioning to differentiate the companys SaaS products in the market and resonate with target audiences
Content CreationCollaborate with the marketing team to create compelling content that reflects the brands identity and values across various channels
Campaign ManagementPlan, execute, and manage branding campaigns to drive brand awareness, engagement, and loyalty
Monitor and analyze campaign performance to optimize resultsCross-Functional CollaborationWork closely with product, sales, customer support, and other teams to ensure brand consistency and alignment across all touchpoints
Brand GuidelinesDevelop and enforce brand guidelines to maintain a consistent and cohesive brand image in all communications and marketing materials
Social Media ManagementOversee social media strategy and execution to ensure brand presence is engaging, consistent, and aligns with overall brand strategy
Event ManagementPlan and manage brand-related events, including product launches, webinars, and industry conferences
Performance AnalyticsUse analytics tools to measure the effectiveness of branding initiatives
Generate insights and reports to inform future strategiesAgency ManagementManage relationships with external agencies and vendors to ensure high-quality deliverables that align with the brands vision and objectives
Qualifications
ExperienceMinimum of 5 years of experience in brand management, preferably within a SaaS or technology companyEducationBachelors degree in Marketing, Business Administration, Communications, or a related field
Skills:
Strong understanding of brand strategy and developmentProven ability to create and execute successful branding campaigns
Excellent verbal and written communication skills
Strong creative and analytical skills
Proficiency in using branding and marketing tools (e.g., Adobe Creative Suite, Google Analytics)
Excellent project management and organizational skills
Ability to work collaboratively with cross-functional teams
Strong knowledge of digital marketing and social media strategies
Preferred Qualifications
Experience in the SaaS industry or technology sectorAdvanced certifications in branding, marketing, or related fields
Experience with content management systems (CMS) and customer relationship management (CRM) platforms
Familiarity with market research methodologies and tools
How To Apply
Please submit your resume, portfolio, and a cover letter explaining why youre the perfect fit for this role to hr@metadrob.comMetadrob is an equal opportunity employer
We celebrate diversity and are committed to creating an inclusive environment for all employees
