Brand Manager

Job Description

Key Responsibilities Formulate and execute the overall marketing strategy for assigned products. Coordinate product promotion activities for both new and existing offerings. Conduct brand strategy development, product profitability studies, and performance analysis. Analyze current product performance and identify need gaps in the market. Assess market potential by segment , including competitive landscape. Conduct market research to identify opportunities for existing and new products in untapped segments. Drive achievement of product volume , brand profitability , market growth , and market share targets. Branding Responsibilities Assist the Head of Branding in all brand-related initiatives. Compile brand and competitor information for strategic planning. Manage marketing communication and product planning . Coordinate and execute branding events and on-ground activations. Manage outdoor media , working with dealers and advertising agencies for localized promotions and campaigns. Support campaign development across various media platforms (Press, TV, Digital, BTL). Understand and manage print/production processes . Participate in consumer insight generation and leverage insights for communication strategies. Handle direct media and event execution with in-depth knowledge of activation strategies. Operate independently with minimal supervision, maintaining quality and consistency under time pressure. Skills & Competencies Required Experience in brand management , including positioning and communication development . Solid understanding of media planning , BTL activities , and digital marketing . Ability to conceive and execute campaigns , while effectively navigating agency relationships. Strong networking skills for coordination across departments and external partners. Adaptability to dynamic business situations and a strong learning mindset. Experience or knowledge of the automobile industry or motorsports is a plus. Excellent communication , coordination , and multi-tasking abilities. Strong process orientation , operational execution , and team collaboration . Comfort with decision-making under time pressure . Education & Experience Education: MBA (Marketing preferred) Experience: 57 years in brand management/marketing roles, preferably in the automobile industry