Brand Manager / Marketing Manager

Job Description

About Us: Dr. Morepen Home Health is a fast-growing initiative under the Dr. Morepen brand, focused on delivering quality healthcare services at the doorstep. With a mission to make Health in Your Hands a reality, we are building a robust ecosystem of home-based diagnostics, wellness services, and medical care that is accessible, affordable, and reliable. Role Summary: We are looking for a dynamic and creative Brand Manager / Marketing Manager to lead the brand building, strategic marketing, and communication efforts for Dr. Morepen Home Health. The ideal candidate will be responsible for shaping the brand, driving customer acquisition, and enhancing market visibility across digital and offline platforms. Key Responsibilities: Develop and execute the brand strategy and marketing roadmap for Dr. Morepen Home Health Drive awareness, engagement, and customer acquisition through integrated campaigns Build and manage digital presence across website, social media, performance marketing, and SEO Manage and collaborate with creative, media, and PR agencies Conceptualize and execute ATL/BTL campaigns for services such as home diagnostics, wellness checkups, and locum doctor services Work closely with product, operations, and sales teams to align brand and marketing initiatives with business goals Monitor brand health, consumer insights, market trends, and competitor activity Plan and manage marketing budgets and measure ROI on all campaigns Lead content strategy including blogs, newsletters, video, and print collateral Coordinate with hospitals, corporates, and channel partners for joint promotions Organize outreach programs, health camps, webinars, and brand partnerships Qualifications & Skills: MBA in Marketing, Communications, or a related field 5–8 years of experience in brand/marketing roles, preferably in healthcare, wellness, diagnostics, or FMCG Strong understanding of digital marketing tools and analytics (Google Ads, Meta, SEO, CRM tools, etc.) Excellent verbal and written communication skills Creative thinker with strong analytical and project management skills Ability to work in a startup-like, fast-paced environment Preferred: Prior experience in building or scaling a healthcare service or wellness brand Familiarity with the healthcare ecosystem (labs, home diagnostics, telemedicine, etc.) Exposure to B2C and B2B healthcare marketing What We Offer: Opportunity to shape a new-age healthcare brand with national impact A dynamic work environment with a passionate and mission-driven team Competitive compensation and performance-based growth opportunities