Brand Manager

As a Brand Manager at our company based in Calicut, you will play a crucial role in shaping the identity of MYOP Make Your Own Perfume. With 3-4 years of experience in brand management and a successful track record in brand building, we are excited to welcome you to our dynamic team. Your responsibilities will include developing and executing brand strategies that align with business objectives, conducting market research to understand consumer insights and trends, and ensuring a consistent and compelling brand presence in the fragrance industry. You will be responsible for supporting the planning, execution, and optimization of integrated marketing campaigns tailored specifically for the MYOP Make Your Own Perfume brand across various channels. Collaborating on creating compelling brand messaging and content, tracking brand performance, and working closely with internal and external teams are key aspects of this role. Key Responsibilities: - Brand Strategy & Development: Assist in developing and executing comprehensive brand strategies aligned with business objectives. Conduct market research to understand consumer insights, trends, and competitive landscapes. - Marketing Campaign Management: Support the planning, execution, and optimization of integrated marketing campaigns across various channels tailored for the MYOP brand. - Content & Messaging: Collaborate on creating brand messaging and content that resonates with the target audience and maintains brand consistency. - Performance Monitoring: Track and analyze brand performance using key metrics to provide actionable insights for strategy improvement. - Cross-Functional Collaboration: Work closely with sales, product development, creative teams, and external agencies to ensure cohesive brand communication and execution. - Budget Management: Assist in managing marketing budgets effectively for MYOP initiatives. - Market Analysis: Stay updated on industry trends, competitor activities, and consumer preferences to identify growth opportunities. Requirements: - Bachelor's degree in Marketing, Business Administration, or a related field. - 3-4 years of experience in brand management or marketing, preferably in the beauty, cosmetics, or personal care industry. - Strong understanding of brand principles, consumer behavior, and marketing strategies. - Experience with digital marketing channels and basic SEO/SEM knowledge. - Excellent communication, interpersonal, and presentation skills. - Analytical mindset with the ability to interpret data and draw conclusions. - Creative thinking and problem-solving abilities in a consumer-facing brand context. - Ability to work independently and collaboratively. - Proficiency in English; knowledge of Malayalam is a plus. Benefits include ESI, PF, and Health Insurance.,