Brand Manager

Healthkart

3 - 8 years

18 - 30 Lacs

gurugram

Posted:21 hours ago| Platform:

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Skills Required

new product development brand management product marketing scale up npd brand planning brand campaigns new product launch brand strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Lead New Product Development (NPD) from concept to launch.
Drive product scaling strategies to maximize market penetration & bring revenue to an expected scale.
Manage product marketing launch, brand positioning, messaging, and communication across channels.
Analyze consumer insights, market trends, and campaign performance to drive growth.
Collaborate with cross-functional teams (RnD, Design, Marketing, Supply Chain, Sales).
Plan and execute digital-first D2C brand campaigns in collaboration with the sales & marketing team.
Monitor KPIs and optimize brand performance.

Requirements:

3-5+ years of experience in Brand Management / Marketing (D2C industry preferred).
Strong exposure to NPD and product scaling.
Excellent analytical, stakeholder management, strategic, and execution skills.
Experience in managing digital channels, social media, and performance marketing.
Creative mindset with strong problem-solving abilities.
MBA/PGDM in Marketing or related field (preferred).
Interest & Involvement in fitness & wellness would be a huge plus .

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