Brand Manager

Heritage Foods Limited

3 - 8 years

3 - 8 Lacs

Hyderabad Telangana India

Posted:4 months ago| Platform: Foundit logo

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Skills Required

Brand Marketing Product Awareness Brand Development Brand Management Brand Campaigns Brand Planning

Work Mode

On-site

Job Type

Full Time

Job Description

Position Overview

The goal is to increase sales and profitability of ice cream business by focusing on

marketing and innovation. Building portfolio with sub brands catering to the consumer

needs, focused marketing campaigns to drive category sales and launching new products to

drive Alpenvie.

KEY RESULT AREAS

Brand positioning and consumer insights
Devise innovative growth strategies, develop and execute 360 degree marketing plans
Translate brand elements into plans and go-to-market strategies.
Lead creative development to motivate the target audience to take action.
Establish performance specifications, cost and price parameters, market applications, and sales estimates.
Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
Monitor market trends, research consumer markets, and competitors activities.
Monitor product distribution and consumer reactions.
Align the company around the brand's direction, choices and tactics.
Ability to develop brand and marketing strategies

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