Brand Manager-FMCG

Role & responsibilities

We are looking for a creative and strategic Brand Manager to lead the communication and positioning of Only Earth. The ideal candidate will be responsible for developing brand strategies & narrative, executing communication campaigns & organic content, and driving consumer engagement to strengthen brand equity and market presence.

Key Responsibilities:

• Develop and execute brand positioning, messaging, visual identity and go-to-market strategies.
• Analyse market trends, consumer behaviour, and competitive landscape to identify growth opportunities.
• Ensure consistent brand identity and messaging across all touchpoints.
• Plan and implement 360 marketing campaigns, including digital, ATL, BTL, and influencer collaborations.
• Work closely with inhouse design, content creators, freelancers & vendor partners to produce engaging brand content.
• Drive new product launches and promotional activities to boost brand awareness and sales, mainly through organic & storytelling means
• Content creation skills through video, static & copy
• Develop and execute trade marketing programs, in-store activations, and shopper marketing initiatives.
• Collaborate with sales and distribution teams to ensure strong brand presence in retail and e-commerce channels.
• Monitor pricing, promotions, and product placement strategies to optimize sales performance.
• Track brand health metrics (awareness, perception, loyalty) and campaign effectiveness.
• Conduct consumer research, focus groups, and surveys to gain actionable insights.
• Optimize marketing strategies based on data-driven decisions and performance analytics.
• Work closely with R&D, supply chain, and production teams for product innovation and packaging improvements.
• Ensure compliance with regulatory and industry standards.

Key Qualifications & Skills:

• Experience: 5+ years in brand management, marketing, or FMCG product management.
• Industry Knowledge: Strong understanding of FMCG, retail, and consumer trends.
  Marketing Expertise: Proven ability to develop and execute ATL, BTL, and digital campaigns.
• Analytical Mindset: Proficiency in data analysis, market research, and consumer insights tools.
• Creativity & Innovation: Strong ability to develop compelling brand narratives and unique marketing activations.
• Collaboration: Experience working with cross-functional teams, agencies, and external partners.
• Project Management: Ability to manage multiple campaigns and projects simultaneously