Brand Manager

Job Description

Key Responsibilities: Brand Strategy and Management: - Develop and execute comprehensive marketing strategies to enhance brand awareness, loyalty, and sales. - Maintain and evolve the brand's voice, aesthetic, and positioning to ensure consistency across all platforms. - Monitor market trends and competitors to identify opportunities and challenges. Social Media Management: - Oversee all social media channels, including content planning, creation, and performance analysis. - Create engaging, brand-aligned content to drive audience engagement and growth. - Implement campaigns and ensure they align with the brand's ethos and marketing objectives. Sales and Promotions: - Develop and execute sales-driven marketing campaigns, seasonal promotions, and product launches. - Collaborate with the sales team to align marketing efforts with sales goals. Content Writing and Creative Oversight: - Lead content creation, including blog posts, newsletters, and product descriptions. - Collaborate with designers and photographers to produce visually appealing campaigns and content. Influencer Collaborations and Partnerships: - Identify, onboard, and manage relationships with influencers and brand ambassadors. - Plan and execute influencer-led campaigns to amplify the brand's reach and impact.