Brand Manager

Responsibilities

Develop and implementend-to-end brand campaignsfor project launches

and brand-building initiatives.

Translateproject briefs into strong creative routesand supervise agency

execution across Print, TV, OOH, Digital, Radio, and BTL.

Builddifferentiated brand positioningin new markets (e.g., Hyderabad,

Bangalore, Dubai).

LeadATL & BTL media planningin collaboration with internal teams and

media agencies.

Work with in-house creative teams and external partners to ensurehigh-

impact creativesand timely rollouts.

Ownbrand messaging, tonality, and consistencyacross platforms and

touchpoints.

Track campaign performance, analyze insights, and optimize for impact and

ROI.

Developregion-specific brand communicationkeeping in mind local

nuances and consumer behavior.

Work with cross-functional teams (Sales, Digital, Research, Product) for

cohesive execution.

Stay ahead of trends, competitors, and emerging platforms to keep

Casagrands communication fresh and effective.

Key Skills & Competencies

Strong storytelling and communication skills.

Experience inhandling creative agencies and media planning.

Deep understanding ofconsumer insightsand market dynamics.

Ability to convert business briefs intostrong creative communication.

High sense of aesthetics, attention to detail, and passion for branding.

Comfort with fast-paced, high-pressure environments and multiple deadlines.