Brand Manager

Responsibilities:

• Brand Strategy and Management:
• Develop and implement a comprehensive brand strategy that aligns with the company's business goals and market position.
• Ensure brand consistency across all marketing materials, communications, and platforms.
• Monitor market trends, competitor activities, and consumer insights to identify new opportunities for brand growth.
• Digital Branding & Webpage Handling:
• Manage and oversee the company's website, ensuring it is up-to-date, user-friendly, and reflective of the brand's premium image.
• Collaborate with the web development team to implement new features, improve user experience (UX), and optimise for search engine optimisation (SEO).
• Create and manage content for the website, including project updates, blog posts, and company news.
• Outdoor Advertising & Hoard Board Handling:
• Plan, negotiate, and execute outdoor advertising campaigns, including hoard boards, billboards, and other physical branding assets.
• Coordinate with design agencies and vendors to ensure all outdoor advertising materials are high-quality and consistent with brand guidelines.
• Monitor the performance and placement of all hoard boards to maximise brand exposure and impact.
• Campaign Management:
• Lead the development and execution of integrated marketing campaigns, from concept to launch.
• Collaborate with the sales and creative teams to produce compelling content and promotional materials.
• Track and analyse campaign performance metrics to measure effectiveness and ROI.
• Company Branding & Public Relations:
• Serve as the brand's primary advocate, both internally and externally.
• Manage public relations activities to build a positive brand image and foster strong relationships with key stakeholders.
• Develop and maintain brand guidelines and assets, ensuring all teams adhere to branding standards.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person