Brand Manager

This role is for one of the Weekday's clients

Salary range: Rs 800000 - Rs 1500000 (ie INR 8-15 LPA)

Brand Manager

4-10 years of proven experience

Requirements

Key Responsibilities

Required Skills & Qualifications

• Brand Strategy & Positioning
• Develop, implement, and manage comprehensive brand strategies to strengthen brand equity, awareness, and recall across markets.
• Ensure consistent messaging, tone, and identity across all touchpoints, aligning with the company's overall vision and objectives.
• Conduct competitive analysis, market research, and consumer insights studies to identify growth opportunities and positioning strategies.
• Marketing & Campaign Management
• Lead the planning, execution, and optimization of multi-channel marketing campaigns including digital, social media, print, events, and PR.
• Work closely with creative agencies, media partners, and internal stakeholders to deliver impactful campaigns.
• Drive customer acquisition, retention, and engagement strategies through innovative marketing initiatives.
• Brand Communication & Storytelling
• Craft compelling brand narratives that resonate with target audiences and differentiate the brand in a competitive landscape.
• Oversee content development across platforms, ensuring high-quality storytelling that reflects brand values and vision.
• Collaborate with product, sales, and leadership teams to align communication strategies with business objectives.
• Digital & Performance Marketing
• Leverage digital platforms to maximize brand reach and visibility, with a strong focus on social media, influencer partnerships, SEO/SEM, and performance marketing.
• Analyze data and campaign performance metrics to optimize ROI and improve engagement strategies.
• Stay updated with emerging trends in digital marketing, consumer behavior, and technology.
• Stakeholder & Team Management
• Collaborate with cross-functional teams including product, sales, operations, and customer success to ensure brand alignment across all business functions.
• Manage agency relationships, ensuring timely delivery of creative and strategic outputs.
• Mentor and guide junior team members, fostering a culture of creativity, accountability, and innovation.
• Experience: 4-10 years of progressive experience in brand management, marketing, or related roles.
• Proven track record of building, scaling, and managing successful brands.
• Strong understanding of consumer behavior, market dynamics, and brand positioning.
• Expertise in digital marketing, campaign management, and analytics-driven decision-making.
• Exceptional communication, storytelling, and presentation skills.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Proficiency with marketing tools, analytics platforms, and CRM systems.
• MBA/PGDM in Marketing, Communications, or a related field is preferred