Brand Licensing Head

Job Description

Define and implement the Licensing strategic and operational plan for the Fashion TV brands to deliver business growth globally that is fully aligned to the design studio and creative media team’s strategies. Drive sales growth by strategically expanding the portfolio of customers and products. Management of the licensing programs in line within over‐arching brand strategies Agree and monitor annual business plans for all brand licensees Conduct analysis to ensure sustainable revenue development Oversee the licensing budget and spend from a planning and tactical perspective, analyzing performance of actual results against financial goals. Analyze market and consumer trends to identify new license opportunities ensuring the Director is fully briefed and in agreement maintaining full collaborative working with Licensing and Creative. Lead the Licensing Team to deliver thoughtful, well-defined brand strategies to maximize financial opportunities Oversee all creative development within the Licensing Team. Negotiating and securing new licensing and licensed promotions partners, strong partnerships Broaden appeal to a wider consumer base by instigating a diverse, new product profile across a strategic cross section of potential licensees Create and deliver a framework that strengthens all brands across different categories. Oversee all licensing briefs to Marketing as part of a response to a brief covering brand creative, customer marketing/point‐of‐sale, advertising, public relations, media planning/buying, consumer insights and social enterprise within the annual and seasonal business and go to market calendars, respectively. Skills: brand licensing,sales management,revenue analysis Show more Show less