Brand & GTM Intern

Brand & GTM Intern | Urban Company

About the Company

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choice. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind:

Customer love:

Partner empowerment

Technology first:

Role :

Location

Team

Duration

What will you do?

Brand & GTM Intern

Gurgaon office

Your Key Responsibilities:

Creative Thinking

• Think through different consumer tensions and need-states. What messaging would persuade them to try Urban Company?
• Which type of influencer best represents our audience? What would they say? How would they say it?

Performance Analytics

• Map user journeys and identify moments where messaging can shift perception or behaviour.
• Read and understand what the data says. What messaging works better, why? Why are audiences clicking on an ad, or not clicking?
• How do performance metrics and insights influence creative decisions?

What are we looking for?

• Students or recent graduates in Marketing or similar fields
• Strong interest in user behaviour, brand and data-driven marketing
• A creative bent of mind paired with analytical thinking and comfortable working with large data sets
• A self-starter mindset – curious, detail-oriented, and eager to learn
• Excellent communication skills and ability to work cross-functionally
• Prior internship experience in growth or creative marketing is a bonus

What can you expect?

• Paid

  internship with real ownership and meaningful impact
• Full-time

  work-from-office role based in Gurgaon

• Opportunity to work on high-visibility user acquisition campaigns at scale
• Learn from top talent across marketing, product, and GTM
• Exposure to best-in-class marketing automation and analytics tools
• A fast-paced, high-growth work environment with a "bias for action" culture

Certificate of internship and potential PPO (pre-placement offer) based on performance

Why Join Urban Company

At UC, you’ll get to work on category-defining narratives that influence not just our business but the broader culture of work, care, and dignity. You’ll also shape the creative playbook for one of India’s fastest-growing consumer internet brands, balancing long-term brand building with near-term growth.

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.