Brand Growth Lead

JOB TITLE

Brand Growth Lead

ABOUT THE ROLE

Brand Growth Lead

This is not a social media or campaign role

This role is for someone who wants to own outcomes, grow alongside the brand, and see their work translate into measurable business impact.

You will work closely with the founder and have real ownership over how the brand grows across creators, quick commerce, and offline channels.

KEY RESPONSIBILITIES

Brand Growth & Partnerships

• Build partnerships with creators, chefs, cafés, and aligned brands

• Drive authentic collaborations that lead to usable content and trust

• Decide partnership priorities based on business impact, not vanity metrics

Content Direction & Utilization

• Define content narratives and usage themes

• Ensure content feeds performance marketing, quick commerce, and brand channels

• Coordinate with creators, freelancers, and the performance marketing team

• Approve content for quality, brand safety, and ROI relevance

Community & Customer Experience

• Own customer communication via WhatsApp API

• Ensure timely response and resolution of queries and issues

• Build a strong repeat-customer and brand advocate community

Offline Growth & Exhibitions

• Plan and execute B2C exhibitions and on-ground brand experiences

• Track post-event follow-ups and conversions

• Ensure offline efforts are commercially sensible over time

HOW SUCCESS WILL BE MEASURED

• Improvement in repeat purchase behavior

• Increased SKU velocity on quick commerce platforms (e.g., Swiggy Instamart, BigBasket)

• Content utilization percentage and cost efficiency

• Customer response and resolution SLAs

Attribution may not always be perfect, but business impact must be visible.

WHO SHOULD APPLY

• Strong ownership mindset

• Energetic, committed, and growth-oriented

• Comfortable working in ambiguity and building systems from scratch

• Outcome-focused rather than campaign-focused

Relevant experience is helpful, but mindset and intent matter more than titles.

COMPENSATION, INCENTIVES & GROWTH

Fixed Compensation

Salary range: ₹4.5 LPA – ₹7.2 LPA (based on capability and experience)

Performance Incentives (Quarterly)

Incentives are directly linked to measurable growth outcomes, not activity or vanity metrics. These may include improvements in:

• Repeat customer purchase behavior

• SKU velocity on quick commerce platforms

• Content efficiency (utilization and cost per usable asset)

• Partnership & Offline Revenue Impact Definition

Long-Term Growth

• Opportunity to build and lead a team as the brand scales

• Expanded incentive upside with consistent performance

• Scope to grow into a larger brand or growth leadership role over time

HOW TO APPLY

Apply via LinkedIn or email your profile to careers@grabenord.com