Brand Growth Lead

JOB TITLE

Brand Growth Lead

ABOUT THE ROLE

Brand Growth Lead

This is not a social media or campaign role

This role is for someone who wants to own outcomes, grow alongside the brand, and see their work translate into measurable business impact.

You will work closely with the founder and have real ownership over how the brand grows across creators, quick commerce, and offline channels.

KEY RESPONSIBILITIES

Brand Growth & Partnerships

Build partnerships with creators, chefs, cafs, and aligned brands

Drive authentic collaborations that lead to usable content and trust

Decide partnership priorities based on business impact, not vanity metrics

Content Direction & Utilization

Define content narratives and usage themes

Ensure content feeds performance marketing, quick commerce, and brand channels

Coordinate with creators, freelancers, and the performance marketing team

Approve content for quality, brand safety, and ROI relevance

Community & Customer Experience

Own customer communication via WhatsApp API

Ensure timely response and resolution of queries and issues

Build a strong repeat-customer and brand advocate community

Offline Growth & Exhibitions

Plan and execute B2C exhibitions and on-ground brand experiences

Track post-event follow-ups and conversions

Ensure offline efforts are commercially sensible over time

HOW SUCCESS WILL BE MEASURED

Improvement in repeat purchase behavior

Increased SKU velocity on quick commerce platforms (e.g., Swiggy Instamart, BigBasket)

Content utilization percentage and cost efficiency

Customer response and resolution SLAs

Attribution may not always be perfect, but business impact must be visible.

WHO SHOULD APPLY

Strong ownership mindset

Energetic, committed, and growth-oriented

Comfortable working in ambiguity and building systems from scratch

Outcome-focused rather than campaign-focused

Relevant experience is helpful, but mindset and intent matter more than titles.

COMPENSATION, INCENTIVES & GROWTH

Fixed Compensation

Salary range: ?4.5 LPA ?7.2 LPA (based on capability and experience)

Performance Incentives (Quarterly)

Incentives are directly linked to measurable growth outcomes, not activity or vanity metrics. These may include improvements in:

Repeat customer purchase behavior

SKU velocity on quick commerce platforms

Content efficiency (utilization and cost per usable asset)

Partnership & Offline Revenue Impact Definition

Long-Term Growth

Opportunity to build and lead a team as the brand scales

Expanded incentive upside with consistent performance

Scope to grow into a larger brand or growth leadership role over time

HOW TO APPLY

Apply via LinkedIn or email your profile to [HIDDEN TEXT]