The Brand & Design Manager serves as the creative guardian of AISCs visual identity and digital presence. This role combines strategic brand management with hands-on design expertise to ensure consistent, compelling visual communications across all channels. The manager oversees end-to-end brand implementation while serving as the single point of contact for website management and digital design initiatives.
The Brand & Design Manager ensures AISCs brand maturity through comprehensive visual storytelling that aligns with the schools core values and strategic objectives. This role directly impacts brand recognition, user experience, and the schools professional presentation to all stakeholders.
Duties and responsibilities of this position include but are not limited to:
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Brand Management, Stewardship, & Strategy
- Develop and maintain comprehensive brand guidelines ensuring consistency across all touchpoints
- Ensure brand consistency across all materials and channels
- Conduct regular brand audits and provide recommendations for enhancement
- Lead brand education and training to staff and stakeholders
- Develop brand education materials and modules
- Monitor brand application and provide corrective guidance
- Collaborate on brand evolution and enhancement initiatives
- Monitor competitive landscape and industry design trends
- Serve as Website Single Point of Contact (SPOC) for website relaunch, and all updates and maintenance
- Ensure our web presence is aligned with brand standards
- Create compelling digital content for social media, email campaigns, and online platforms
- Optimize user experience across digital touchpoints
- Implement SEO best practices and accessibility standards
- Manage website analytics and performance optimization
- Ensure web accessibility and mobile responsiveness
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Graphic Design & Print Materials:
- Design high-quality marketing materials, publications, and promotional content
- Create yearbook layouts and handbook designs
- Lead yearbook design and production coordination
- Create event materials, signage, and environmental graphics
- Develop printed materials for events and communications
- Manage vendor relationships for printing and production services
- Maintain comprehensive digital asset library and brand resource center aligned with the AISC Core and our Strategy
KEY DELIVERABLES
- Updated AISC Brand Guidelines and Style Manual
- Website relaunch outcomes, maintenance and enhancement schedule
- Digital design templates and asset libraries
- Print material design and production coordination
- Brand compliance audits and recommendations
QUALIFICATIONS AND PROFILE
Education & Experience
- Bachelors degree in Graphic Design, Brand Management, Digital Media, or related field
- Minimum 5 years of progressive experience in brand management and graphic design
- Demonstrated expertise in educational or non-profit brand development
- Portfolio showcasing strategic brand work and design excellence
Technical Expertise
- Design Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
- Web Management: Advanced experience with CMS platforms, HTML/CSS, and responsive design principles
- Brand Strategy: Proven ability to develop and implement comprehensive brand guidelines
- Project Management: Experience coordinating multiple design projects and vendor relationships
- Digital Marketing: Understanding of social media design, email marketing, and digital advertising
Core Competencies
- Strategic thinking with ability to align creative work with business objectives
- Exceptional visual design skills with keen eye for typography, color, and composition
- Strong communication skills for presenting creative concepts to diverse stakeholders and educating audiences without design backgrounds.
- Cultural sensitivity and ability to work effectively in multicultural environments
REPORTING STRUCTURE
- Reports to Director of Advancement
- Collaborates with Media & Content Manager
- Coordinates with external vendors and contractor
