Brand Communications Manager (Content & PR)

Role Overview: As a Content & PR Manager at Tilfi, you will play a crucial role in shaping the voice and presence of the brand across various platforms and audiences. Your responsibilities will include developing compelling content, managing media outreach, organizing events, and contributing to the brand strategy. Key Responsibilities: - Create, curate, and oversee all brand copywriting to maintain alignment with Tilfi's tone and ethos. - Manage content for digital channels such as the website, digital newsletters, blogs, ads, and social media to ensure consistency and quality. - Collaborate with designers, marketers, and product teams to create visually aligned content. - Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling. - Build and maintain relationships with journalists, editors, influencers, and other key stakeholders. - Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms. - Write and distribute press releases, media kits, and other communication materials. - Plan and oversee events like product launches, press previews, and brand showcases. - Identify and negotiate partnerships and collaborations with like-minded brands, artists, and organizations to enhance Tilfi's reach and resonance. - Collaborate with leadership to refine and evolve the brand's messaging and positioning. - Monitor and report on PR and content performance metrics, providing actionable insights. - Stay updated on industry trends, competitor activity, and emerging opportunities. Qualifications Required: - Bachelors or Masters degree in Marketing, Communications, Journalism, Fashion Management, English, or a related field. - 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector. - Exceptional writing and editing skills demonstrated through a portfolio showcasing diverse formats and styles. - Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors. - Proven experience in planning and executing successful PR campaigns and events. - Creative mindset with a keen eye for detail and brand alignment. - Strong organizational skills and ability to manage multiple projects and deadlines. (Note: This job is a full-time, in-office position and not a remote working role.),