Brand Activation Executive - Trade Marketing (FMCG Brands)

About Scale Global:

At Scale Global, we’re building the future of market expansion. With headquarters in India and Singapore, we partner with some of the world’s most exciting consumer brands in health, beauty, and nutrition to launch, grow, and scale across Asia and the Middle East.

We’re not a traditional distributor or agency - we are a borderless execution engine, combining strategy, operations, and innovation to help brands win in new markets faster, smarter, and more sustainably.

Why you should join us:

Joining Scale Global means stepping into a role where you’re not just supporting - you’re executing and shaping how global brands succeed. In the Central Consumer Products Business Unit, you’ll be part of the control tower that drives brand partnerships, pricing, go-to-market campaigns, and commercial execution across multiple countries.

Role Purpose:

Be the force that brings brands to life in the market. As a Brand Activation Executive, you’ll transform brand strategies into real-world activations — toolkits, campaigns, trainings — that drive sales and build visibility. You’ll be hands-on in execution, from producing market-ready assets to delivering brand training for distributor teams, while also representing Scale Global in brand-facing campaign discussions. If you’re creative, execution-driven, and excited to see your work directly shape how consumers experience a brand, this role is built for you.

Responsibilities:

• Adapt and produce

  market-ready toolkits (POSM, e-com creatives, digital campaigns) from principal assets.

• Deploy campaigns

  across Gateway/distributors: confirm launch execution and close adoption gaps.

• Own campaign ROI tracking

  : maintain A&P budget trackers, compile ROI reports, and present to principals.

• Deliver brand training sessions

  to distributor/Gateway sales teams; ensure product knowledge and messaging consistency.

• Create training materials

  (decks, knowledge sheets, FAQs) and refresh regularly.

• Audit execution in-market

  (digital listings, in-store visibility); escalate deviations for correction.

• Contribute to campaign/toolkit discussions

  with brand principals.

Requirements:

• 2–4 years in trade marketing, brand activation, or GTM (FMCG, e-commerce, or retail).
• Strong creative adaptation and campaign rollout capability.
• Hands-on execution of toolkits and campaign deployment.
• Excellent presentation and training delivery skills.
• Execution-driven, detail-oriented, with strong follow-up discipline.
• Experience in brand-facing interactions.