BDE (Business Development Executive)

Role of BDE in Field Visits & Lead Conversion

1. Pre-Visit Preparation

• Collect lead details (student name, parent contact, interest area, previous inquiry).

• Keep brochures, fee structures, program details, and forms ready.

• Mentally prepare for objections (fees, career doubts, comparison with competitors).

2. During the Visit

• Build Rapport – Greet politely, create comfort, understand their need.

• Explain Program Clearly – Courses offered, career scope, placement, scholarships.

• Highlight Benefits – Why your institution is better than competitors.

• Show Success Stories – Alumni achievements, testimonials, results.

• Handle Objections – Give solutions on fees (scholarships/EMI), distance (online option), or doubts.

3. Closing the Lead (On-the-Spot Conversion)

• Ask direct but polite closing questions:

o “Shall we go ahead with the admission process today?”

o “Would you like me to reserve a seat right now so your child doesn’t miss out?”

• Offer incentives for same-day decision (early bird discount, waived registration fee, scholarship test). (Depends upon the management decision)

• Get them to fill the admission/interest form immediately.

• Collect part payment/registration fee if possible (this increases commitment).

4. Post-Visit Follow-Up

• If not fully closed, at least convert into a hot/interest lead with next step fixed (e.g., scholarship test date, campus visit, document submission).

• Update CRM or lead tracker with outcome.

• Send a thank-you message or email with program highlights.

Key Skill for BDE Here → “Consultative Selling”

Unlike pushy sales, a BDE in education should act like a career guide + advisor, so that parents/students trust them and decide immediately.

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Application Question(s):

• Do you have experienced as a Business Development in edtech sector?

Experience:

• Business development: 2 years (Required)

Language:

• Hindi (Required)
• English (Required)
• Telugu (Required)

Location:

• Warangal, Telangana (Required)

Work Location: In person