BDE @ AP

Key Roles & Responsibilities:

1. Market Development & Onboarding

o Scout, shortlist, and select potential candidates for onboarding as FreshDistributors (FDs) or Heritage Happiness Points (HHPs).o Conduct viability assessments of prospective partners and ensure alignmentwith business requirements.

2. Infrastructure & Branding

o Finalize property/location for FDs/HHPs in coordination with stakeholders.o Facilitate shop branding and ensure creation of chilling spaces/infrastructureas per company standards.

3. Consumer & Retailer Activation

o Execute product sampling activities, coupon distribution, and other awarenesscampaigns to build brand recall.o Drive consumer engagement initiatives in assigned geographies.

4. Retail Network Creation

o Establish a proper retail network in the assigned territory before theonboarding of FDs/HHPs.o Ensure that the network is mapped, activated, and aligned to support futuredistribution operations.

5. Stabilization & Handover

o Post-launch, work closely with the respective FD/HHP for 1–2 weeks tostabilize day-to-day operations.o Provide support in initial supply chain, order-taking, and retailer servicinguntil operations are steady.o Hand over the FD/HHP to the respective sales team for further nurturing andgrowth.Requirements